Collaborative-Social Media as Utilization of Advertising Text Learning Media

DOI

10.2991/978-2-38476-086-2_141How to use a DOI?

Keywords

learning media; collaborative-social media; advertising text; digital learning; social media

Abstract

Maximum utilization of learning media can be carried out by applying the use of social media. This article aims to (1) describe the preparation of collaborative-social media in advertising text learning; (2) describe the implementation of the use of collaborative-social media in advertising text learning; (3) describe the results of implementing the use of collaborative-social media in advertising text learning; and (4) describe students’ responses to the use of collaborative-social media in advertising text learning. The method used in this study is descriptive qualitative with interactive data analysis techniques. The results obtained include: (1) teachers can prepare learning materials using collaborative-social media; (2) the implementation of collaborative-social media-based advertising text learning can be used both offline and online; (3) the results obtained from learning collaborative-social media-based advertising text produce products in the form of video advertisements that can be uploaded to TikTok application; and (4) students give a positive response to the use of collaborative-social media, which means that the learning media can be applied to students. This article fulfills the need for the use of digital-based learning media by utilizing technology that is already widely used, namely social media. The learning media used in this paper is collaborative-social media.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Qoshirotu Thorfi Iftinan
AU  - Miftakhul Huda
PY  - 2023
DA  - 2023/08/29
TI  - Collaborative-Social Media as Utilization of Advertising Text Learning Media
BT  - Proceedings of the International Conference on Learning and Advanced Education (ICOLAE 2022)
PB  - Atlantis Press
SP  - 1755
EP  - 1770
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-086-2_141
DO  - 10.2991/978-2-38476-086-2_141
ID  - Iftinan2023
ER  -