Intention to Visit a World-Famous Tourism Village in Bali: The Role of Destination Image, Self-congruence, and Destination Personality

Usep Suhud; Najihah Hanisah Marmaya; Suddin Lada; Umi Wahidah

doi:10.2991/978-94-6463-160-9_11

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Intention to Visit a World-Famous Tourism Village in Bali: The Role of Destination Image, Self-congruence, and Destination Personality

Authors

Usep Suhud¹, Najihah Hanisah Marmaya², Suddin Lada²^{, *}, Umi Wahidah³

¹Universitas Negeri Jakarta, Jakarta, Indonesia

²University Malaysia Sabah, Kota Kinabalu, Malaysia

³Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia

^*Corresponding author. Email: suddin@ums.edu.my

Corresponding Author

Suddin Lada

Available Online 10 May 2023.

DOI: 10.2991/978-94-6463-160-9_11 How to use a DOI?
Keywords: Bali; destination personality; Panglipuran village; self-congruence; village tourism destination
Abstract: This study examined the effect of destination image, self-congruence, and destination personality on visit intention, with the case of Panglipuran village in Bali, a village which possesses national and international achievements. Data was collected in Bali and Surabaya. The participants were selected using the convenient sampling method. Data were analyzed utilizing exploratory factor analysis and structural equation models. As a result, destination image owns a significant effect on self-congruence and destination personality. Furthermore, congruence and destination personality produce a significant effect on visit intention. These findings deepen the study of village tourism destinations.
Copyright: © 2023 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)
Series: Advances in Economics, Business and Management Research
Publication Date: 10 May 2023
ISBN: 10.2991/978-94-6463-160-9_11
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-160-9_11 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Usep Suhud
AU  - Najihah Hanisah Marmaya
AU  - Suddin Lada
AU  - Umi Wahidah
PY  - 2023
DA  - 2023/05/10
TI  - Intention to Visit a World-Famous Tourism Village in Bali: The Role of Destination Image, Self-congruence, and Destination Personality
BT  - Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)
PB  - Atlantis Press
SP  - 96
EP  - 106
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-160-9_11
DO  - 10.2991/978-94-6463-160-9_11
ID  - Suhud2023
ER  -

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