Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)

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Implementation of E-Commerce During the Post Covid-19 Recovery in Increasing Sales Volume on Jewelry Gold Gallery Brotoseno 2 Nganjuk

Authors
Prasetya Tri Mahendra1, *, Indrian Supheni1, Mustafidah Mahardhika1, Dela Ahtasindi Satrila1, Dyah Suswanti Respatiningtias1
1STIE Nganjuk, Nganjuk, Indonesia
*Corresponding author. Email: pmsukses@gmail.com
Corresponding Author
Prasetya Tri Mahendra
Available Online 10 May 2023.
DOI
10.2991/978-94-6463-160-9_10How to use a DOI?
Keywords
Implementation; e-commerce; Sales volume; Jewelry Gold
Abstract

In this study, the aim of this study was to prove that the implementation of e-commerce during the post-Covid-19 recovery period was able to influence the increase in sales volume at Jewelry Gold Gallery Brotoseno 2 Nganjuk.

The researcher uses a quantitative approach in proving the truth of the study by using a significance level of 5% in taking samples by random sampling. The validity limit of the sample was calculated using the Raosoft sample size calculator and the sample limit was 67 respondents. The research instrument used a closed questionnaire with 26 statements. The data analysis technique used simple linear regression with classical assumption test of normality, multicollinearity, and heteroscedasticity in hypothesis testing.

The results of the study prove that it is proven that there is a significant effect of positive e-commerce implementation on increasing sales volume at Jewelry Gold Gallery Brotoseno 2 Nganjuk with a coefficient of determination of 58.4%. The results of the level of e-commerce implementation criteria have good criteria of 23.6% and the level of increase in sales volume with very good criteria is 73.6%.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
10 May 2023
ISBN
10.2991/978-94-6463-160-9_10
ISSN
2352-5428
DOI
10.2991/978-94-6463-160-9_10How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Prasetya Tri Mahendra
AU  - Indrian Supheni
AU  - Mustafidah Mahardhika
AU  - Dela Ahtasindi Satrila
AU  - Dyah Suswanti Respatiningtias
PY  - 2023
DA  - 2023/05/10
TI  - Implementation of E-Commerce During the Post Covid-19 Recovery in Increasing Sales Volume on Jewelry Gold Gallery Brotoseno 2 Nganjuk
BT  - Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)
PB  - Atlantis Press
SP  - 87
EP  - 95
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-160-9_10
DO  - 10.2991/978-94-6463-160-9_10
ID  - Mahendra2023
ER  -