Processing Visual Communication

Developing a Creative Economy in the Era of COVID-19 Pandemic in Bali

DOI

10.2991/assehr.k.211228.028How to use a DOI?

Keywords

Visual Communication Media; Digital; COVID-19; Economy; Creative

Abstract

In the era of 4.0, which marked by the outbreak of COVID-19, many people took new steps creatively with an orientation to economic value. This seems potentially important to support the sustainability of national development, which is commonly known as development with an economic emphasis on cultural insight.

This paper aims at the overview of the phenomenon in creating Balinese art illustrations through digital technology. In this case, it seems that digital technology really helps art activities as can be seen on the difference between manual and digital art activities. It also shows that digital technology-based art products can be obtained through a production process that relies on ideas and knowledge related to the created product. Thus, production can be carried more faster with superior quality products, both totally new products and reproduction products. In addition, with digital technology, marketing of production results can be wider, faster, practical and smoother in the pandemic era. In fact, the product turn out have significant economic value during the COVID-19 pandemic.

This phenomenon highlighted by referring to the theory of globalism with market ideology nuances. Based on this theory, there is a tendency that with creative visual communication design of economic nuances would result in products that are quite saleable via online market, not only in Bali but throughout Indonesia and even abroad. Therefore, this phenomenon shows the important contribution of creative economy towards sustainable development.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Anak Agung Gde Bagus Udayana
PY  - 2021
DA  - 2021/12/28
TI  - Processing Visual Communication
BT  - Proceedings of the ICON ARCCADE 2021: The 2nd International Conference on Art, Craft, Culture and Design (ICON-ARCCADE 2021)
PB  - Atlantis Press
SP  - 214
EP  - 219
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211228.028
DO  - 10.2991/assehr.k.211228.028
ID  - Udayana2021
ER  -