Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)

E-WoM and Destination Image: How Does It Affect the Revisit Intention at English Village

Authors
Muhammad Dian Ruhamak, Nindi Vaulia Puspita, Yudiarto Perdana Putra
Corresponding Author
Muhammad Dian Ruhamak
Available Online 10 May 2021.
DOI
10.2991/aebmr.k.210510.011How to use a DOI?
Keywords
E-WoM, Destination Image, Revisit Intention
Abstract

Based on current developments on how to attract consumers’ interest in wanting to visit education-based tourism destinations, this study aims to determine the effect of e-wom and destination images on the revisit intention in the English village of Pare - Kediri. Because many migrants take courses from outside the region, the population in this study are course participants from outside the area with a sample determination of 100 respondents. In the data collection questionnaire and literature study are used. For testing, the data used the instrument validity and reliability analysis, followed by multiple linear regression analysis. Next, test the hypothesis and the coefficient of determination. From the testing of the instrument, the results were obtained that all questionnaire items were declared valid and reliable. Hypothesis test results show that all hypotheses were accepted, as evidenced by the calculated t value of from 4,781> 1.98 and destination image 3,379> 1.98 and the estimated f value of 26,240> 3,089. the coefficient of determination shows that revisit intention can be explained by e-wom and destination image by 35.3%.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
10 May 2021
ISBN
978-94-6239-377-6
ISSN
2352-5428
DOI
10.2991/aebmr.k.210510.011How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Muhammad Dian Ruhamak
AU  - Nindi Vaulia Puspita
AU  - Yudiarto Perdana Putra
PY  - 2021
DA  - 2021/05/10
TI  - E-WoM and Destination Image: How Does It Affect the Revisit Intention at English Village
BT  - Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
PB  - Atlantis Press
SP  - 55
EP  - 60
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210510.011
DO  - 10.2991/aebmr.k.210510.011
ID  - Ruhamak2021
ER  -