Tourism Recovery Strategy Towards a New Normal in Yogyakarta 2020

DOI

10.2991/aebmr.k.210510.039How to use a DOI?

Keywords

COVID-19, Tourism, Recovery Strategies

Abstract

The shocks caused by the COVID-19 pandemic have a significant impact on the tourism sector and the economy. Yogyakarta is one of the domestic and international tourist destinations in Indonesia. Unfortunately, the Yogyakarta tourism sector is also affected by the pandemic. The study aims to measures the impact and recovery strategies in Yogyakarta tourism. This study using a survey to collecting the data. The Input-Output analysis examines the impact, while descriptive statistics analyze the recovery strategies. The results show that the negative growth of tourists and hotels during the pandemic. The tourism industry suffered heavy losses, and many did layoffs. Four industries in the tourism sector are vital sectors. The simulations show output, final value-added, household income, and labor declining in 2020. The recovery of the tourism sector requires a long stage. The tourism industry must pay attention to changes in tourist preferences post-pandemic. Tourists prefer destinations that are clean and healthy. Yogyakarta must begin to the recovery of tourism gradually. The first phase starts in June 2020 and expects to lead to a new normal in 2022. It is necessary to prepare several action plans for the recovery process. The action plan includes developing health protocols, creating digital tourism, tourism information systems, and SMART Tourism. Thus, Yogyakarta must build a SMART Tourism in the post-pandemic. SMART Tourism is an innovation in the tourism sector by utilizing information technology in integrating tourism activities.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ardito Bhinadi
AU  - Radiani Nurwitasari
AU  - Didi Nuryadin
AU  - Ardhitama Shaumarli
AU  - Gita Astyka Rahmanda
PY  - 2021
DA  - 2021/05/10
TI  - Tourism Recovery Strategy Towards a New Normal in Yogyakarta 2020
BT  - Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
PB  - Atlantis Press
SP  - 242
EP  - 247
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210510.039
DO  - 10.2991/aebmr.k.210510.039
ID  - Bhinadi2021
ER  -