Is Lombok Really Perceived as Halal Tourism Destination? A Study of Tourist Satisfaction and Loyalty
- DOI
- 10.2991/aebmr.k.210510.047How to use a DOI?
- Keywords
- halal tourism, Islamic attributes of destination, tourist satisfaction, destination loyalty
- Abstract
Indonesia could take advantage of being the largest Muslim country in the world by creating an attractive value proposition as a halal tourism destination. This study aims to determine the effect of how the Islamic attributes of estimation is perceived by Muslim travellers and how such a perception influenced tourist satisfaction and destination loyalty. Lombok was selected as a study object since its appointment as Indonesia’s halal tourism destination. A survey was completed to 130 respondents who had visited Lombok. Using a structural equation modelling, the main results indicated that: 1) worship facilities; 2) halalness; 3) alcohol and gambling free; and 4) general Islamic morality, as four formative dimensions of Islamic attributes of destination. These four sub-dimensions were perceived as underlying factors to affect tourist satisfaction and destination loyalty. Tourist satisfaction plays as a full mediating variable of how Islamic attributes of destination influenced tourists’ destination loyalty. These findings advance our understanding of how Moslem domestic tourists perceived the provision of Islamic attributes in a halal tourism destination and how it could trigger their behavioural intention in the future.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Nathanael Adi Cahyono AU - Serli Wijaya AU - Deborah Christine Widjaja PY - 2021 DA - 2021/05/10 TI - Is Lombok Really Perceived as Halal Tourism Destination? A Study of Tourist Satisfaction and Loyalty BT - Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020) PB - Atlantis Press SP - 301 EP - 307 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210510.047 DO - 10.2991/aebmr.k.210510.047 ID - Cahyono2021 ER -