Factors Affecting the Decision of Buying at the Culinary Tourism Center

DOI

10.2991/aebmr.k.210510.030How to use a DOI?

Keywords

Product, price, word of mouth, buying decision, culinary tourism

Abstract

The proliferation of culinary tourism in various regions has caused intense competition. It is important for culinary tourism actors to know the factors that influence someone to purchase their products. The research objective is to analyze the effect of product, price, and word of mouth partially or simultaneously on purchasing decisions at the Culinary Tourism Center. The independent variables include: product, price, and word of mouth. Purchase decision as the dependent variable. Sample of 60 buyers by purposive sampling. Data analysis using Multiple Linear Regression. The regression coefficient of the three independent variables has a significance of less than 0.05, meaning that it partially influences the buying decision. The significance of the F test = 0.000, meaning that it simultaneously influences the buying decision. The research implication makes culinary business players survive.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mei Indrawati
PY  - 2021
DA  - 2021/05/10
TI  - Factors Affecting the Decision of Buying at the Culinary Tourism Center
BT  - Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
PB  - Atlantis Press
SP  - 175
EP  - 179
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210510.030
DO  - 10.2991/aebmr.k.210510.030
ID  - Indrawati2021
ER  -