Impulsive Buying, Post-purchase Regret, and Credit Card
- DOI
- 10.2991/aebmr.k.210510.002How to use a DOI?
- Keywords
- Impulsive buying, post-purchase regret, credit card
- Abstract
Impulsive buying is an unplanned purchase and is coloured by a strong urge that is difficult to resist buying suddenly. It is usually triggered by external conditions when dealing with products, accompanied by the arising of pleasant and passionate feelings with the consequences of anxiety, regret, and sometimes debt as well. It is suspected that it has something to do with the use of credit cards. This study was conducted in 249 early adult women aged between 18 and 22 years. The research method used is a quantitative survey with convenient sampling. A linear regression test is used for data analysis. The results showed a relationship between the three variables, in a positive direction. The higher the tendency to use credit cards, the higher the impulsive buying, and the higher the post-purchase regret that results. The practical implication of this research is the importance of discount as a promotional tool, in addition to the product’s appearance and store atmosphere. Credit cards are one of the functional strategies that offer practicality, convenience, and safety for consumers. Although the use of credit cards facilitates the payment process, consumers should be wiser in using them, given the possibility of increased impulsive buying and post-purchase regret that can arise.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - L. Verina Halim Secapramana AU - Gracia Jason Magdalena AU - Listyo Yuwanto PY - 2021 DA - 2021/05/10 TI - Impulsive Buying, Post-purchase Regret, and Credit Card BT - Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020) PB - Atlantis Press SP - 5 EP - 10 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210510.002 DO - 10.2991/aebmr.k.210510.002 ID - Secapramana2021 ER -