Analysis of Competition Reviewed From Consumer Attitudes to Yellow Tofu Attributes in Kediri City

DOI

10.2991/aebmr.k.210510.014How to use a DOI?

Keywords

Consumer Attitude, Competitiveness, Yellow Tofu Attributes

Abstract

In assessing the competitiveness of a product, consumer perceptions play an important role in knowing several potential and superiority of the product. The purpose of this study was to determine the attitudes of consumers towards several attributes in the typical yellow Tofu Kediri City. Respondents in this study were yellow tofu buyers at the culinary center of Kediri, namely on Pattimura Street and Yos Sudarso Street. The approach used in data analysis uses the Fishbein multi-attribute model. From the results of the study found that five attributes are considered very important for consumers in purchasing yellow Tofu, namely: taste, nutrition, product safety, texture, and packaging. While in terms of competitiveness, Tahu Kuning Kota Kediri is in the attribute of feeling, which has the highest score, while the price attribute is an attribute that has the lowest score in the competitiveness of the product

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kartika Yuliari
AU  - Dhian Rosalina
AU  - Muhammad Dian Ruhamak
PY  - 2021
DA  - 2021/05/10
TI  - Analysis of Competition Reviewed From Consumer Attitudes to Yellow Tofu Attributes in Kediri City
BT  - Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
PB  - Atlantis Press
SP  - 69
EP  - 72
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210510.014
DO  - 10.2991/aebmr.k.210510.014
ID  - Yuliari2021
ER  -