Determination of Business Strategy with the SWOT Method on Snail Chips Product at PT. X Kediri

DOI

10.2991/aebmr.k.210510.017How to use a DOI?

Keywords

Matrix, Strategy, Quadran

Abstract

This study aims to determine the business strategy used in increasing sales of snail chips at PT.X based on quadrants. The research method used was observation and interviews to get information about the company’s Strength, Weakness, Opportunity, and Threat to the workforce at PT. X. From each item, we determine the weight, rating, and score of each item. Then the results obtained value is located in quadrant II, with the decision making carried out strength activities to reduce the threats that come. The decision then has alternatives, including 1) increasing cooperation with new collectors to balance the increasing volume of demand and reach more comprehensive consumers; 2) Planning the schedule on time if an increase in demand volume occurs; 3) Competitors with low prices but not superior quality. The conclusion under the objectives is the result of the matrix calculation value is in quadrant II with the type of Strength and Threat decision.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Lolyka Dewi Indrasari
AU  - Silvi Rushanti Widodo
PY  - 2021
DA  - 2021/05/10
TI  - Determination of Business Strategy with the SWOT Method on Snail Chips Product at PT. X Kediri
BT  - Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
PB  - Atlantis Press
SP  - 90
EP  - 96
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210510.017
DO  - 10.2991/aebmr.k.210510.017
ID  - Indrasari2021
ER  -