Phenomenology Study of Millennial Influencers in Herding the Digital Community

DOI

10.2991/assehr.k.220702.021How to use a DOI?

Keywords

millennial; influencers; church; social media; digital native

Abstract

Technology is an integral part of today’s life. To give birth to a digital generation who are familiar with the digital world, where they can access the internet for up to 8 hours per day and 3 hours access social media. The digital native generation is young people who are familiar with the digital world. The presence of various platforms gives rise to influencers who influence their followers so that it has become the entry point of a great value system for young people in the digital world. It takes a spiritual influencer who can be a role model in their lifestyle, a mindset that can influence them with Christian values. This is something that is forgotten and considered trivial by the church. The death of Raditya Oloan, a young spiritual influencer at the age of 36, has left many young people sad and lost. This study uses a qualitative method with a phenomenological approach that occurs and also analyzes the results of several survey institutions. The result is that churches and leaders must urgently and quickly train and release young influencers who can reach and shepherd young people in the digital community. Research Contribution: Emphasizing the church on the importance of preparing and equipping and presenting young leaders to become influencers who are pastors of digital natives

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Joni Manumpak Parulian Gultom
AU  - Candra Gunawan Marisi
AU  - Didimus S B Prasetya
AU  - Go Heeng
AU  - Daniel Ginting
PY  - 2022
DA  - 2022/07/07
TI  - Phenomenology Study of Millennial Influencers in Herding the Digital Community
BT  - Proceedings of the International Conference on Theology, Humanities, and Christian Education (ICONTHCE 2021)
PB  - Atlantis Press
SP  - 87
EP  - 90
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220702.021
DO  - 10.2991/assehr.k.220702.021
ID  - Gultom2022
ER  -