Information Booster Through the Community Service Advertising “Ingat Pesan Ibu” on Covid 19 Threat Awareness

DOI

10.2991/978-2-38476-016-9_9How to use a DOI?

Keywords

information booster; ILM; precautions; threats; Covid 19

Abstract

Public service advertising is a type of non-commercial advertising whose purpose is to provide information, educate or change people's behavior. The researcher is interested in seeing how the attitude of Prambors radio listeners towards public service advertisements “Ingat Pesan Ibu” on the radio. The research method used is a quantitative method. The theoretical approach used is Agenda Setting Theory, to measure the influence of media communication on the audience. The population and research sample were 400 respondents who matched the criteria of respondents in this study, namely prambors radio listeners. The results of the study indicate that there is a positive and significant effect of the influence of public service advertisements “Ingat Pesan Ibu” on changes in people's attitudes, especially listeners of Radio Prambors. The development of Covid 19 which continues to increase requires an “Information Booster” to the public through various media platforms to remind the public to be more alert to the spread of Covid 19. It can be concluded that the Public Service Advertisement Remember Mother's Message has a positive influence on changes in the attitude of Radio Prambors listeners by as much as 49.4%. This is indicated by the rejection of H0, where the t-count value is 19.768 which is greater than the t-table value of 1.966, which means that there is an influence of Public Service Advertisements “Ingat Pesan Ibu” on Changes in Attitudes of Prambors Radio Listeners.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Aprilia Cyntia Irani
AU  - Edy Prihantoro
AU  - Emilianshah Banowo
AU  - Noviawan Rasyid Ohorella
AU  - Susilowati Dyah K
PY  - 2023
DA  - 2023/04/18
TI  - Information Booster Through the Community Service Advertising “Ingat Pesan Ibu” on Covid 19 Threat Awareness
BT  - Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
PB  - Atlantis Press
SP  - 89
EP  - 101
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-016-9_9
DO  - 10.2991/978-2-38476-016-9_9
ID  - Irani2023
ER  -