Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)

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The Visual Design of Cocoina’s Digital Advertisement

Authors
Agus Hermanto1, *, Tria Patrianti1, Khoiruddin Maulana Siddiq1, R. Fadhilah Medy Putra1
1Universitas Muhammadiyah Jakarta, Jakarta, Indonesia
*Corresponding author. Email: agushermanto2000@gmail.com
Corresponding Author
Agus Hermanto
Available Online 18 April 2023.
DOI
10.2991/978-2-38476-016-9_15How to use a DOI?
Keywords
advertising design; digital advertising; online advertising; visual advertising; advertising
Abstract

In order to be different and visible in the face of the flood of information flows, we need a visual design that is not only creative but also appropriate for digital advertising. This study tries to find out aspects related to digital visual advertising design from Cocoina. The formulation of the research problem is; How the Visual Design of Cocoina’s Digital Advertisement? The purpose of this research is to find out the design and final form of Cocaine’s digital advertising visual design. Using a qualitative approach with the constructivist paradigm carried out in this study. Knowing how advertisers construct digital advertising visual designs into the final form of digital advertising visual designs before they are produced and ready to broadcast. So that they can communicate what Cocoina wants to convey to the publics. It is hoped that this research can provide benefits and references as well as input for further research in developing and implementing digital visual advertising designs.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 April 2023
ISBN
10.2991/978-2-38476-016-9_15
ISSN
2352-5398
DOI
10.2991/978-2-38476-016-9_15How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Agus Hermanto
AU  - Tria Patrianti
AU  - Khoiruddin Maulana Siddiq
AU  - R. Fadhilah Medy Putra
PY  - 2023
DA  - 2023/04/18
TI  - The Visual Design of Cocoina’s Digital Advertisement
BT  - Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
PB  - Atlantis Press
SP  - 149
EP  - 157
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-016-9_15
DO  - 10.2991/978-2-38476-016-9_15
ID  - Hermanto2023
ER  -