Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)

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Becoming GoTo: Framing Analysis of Big Tech Corporate Merger in Indonesia

Authors
Dwinarko1, Wichitra Yasya1, *
1Universitas Bhayangkara, Jakarta, Indonesia
*Corresponding author. Email: wichitra.yasya@dsn.ubharajaya.ac.id
Corresponding Author
Wichitra Yasya
Available Online 18 April 2023.
DOI
10.2991/978-2-38476-016-9_18How to use a DOI?
Keywords
strategy; start-up; corporate merger; framing
Abstract

News coverage in the media plays an important role in determining the success of companies’ mergers and acquisitions and the resulting company’s corporate image. To achieve a desirable merger, companies must follow certain procedures including media strategy. This study aims to analyse the strategy of merger of two big tech companies in Indonesia, namely Gojek and Tokopedia, as framed by online media. Corporate communication framework was used to analyse the strategy. In order to do so, the study employed qualitative approach using framing analysis of online news media coverage in Republika Online, Suara.com, Tribunnews.com, Sindonews.com and Kontan.co.id from January 2021 to November 2021. Results show that the news sentiment of Gojek-Tokopedia merger from before the official announcement to after the two companies declared their merger to become GoTo is mainly positive. Analysis of the news coverage also show that the Gojek-Tokopedia merger has followed the steps of merger process and applied successful corporate communication strategy to ensure higher value creation and better corporate image.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 April 2023
ISBN
10.2991/978-2-38476-016-9_18
ISSN
2352-5398
DOI
10.2991/978-2-38476-016-9_18How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dwinarko
AU  - Wichitra Yasya
PY  - 2023
DA  - 2023/04/18
TI  - Becoming GoTo: Framing Analysis of Big Tech Corporate Merger in Indonesia
BT  - Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
PB  - Atlantis Press
SP  - 181
EP  - 191
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-016-9_18
DO  - 10.2991/978-2-38476-016-9_18
ID  - 2023
ER  -