The Dynamics of Religious Broadcasting in Indonesia (Study on TV9 Nahdlatul Ulama in Religious TV Management)

DOI

10.2991/978-2-38476-016-9_12How to use a DOI?

Keywords

broadcasting; Islamic; religious

Abstract

Television 9 (TV9) is a private broadcasting institution owned by the East Java Nahdlatul Ulama Regional Management (PWNU). TV9 is faced with the problem of NU-style management which is thick with pesantren style, both in terms of human resources and the management system developed by the company. However, the management that is applied actually makes TV9 able to reach its maximum audience. To that end, this research has three focus studies, namely; First, what management strategy does TV9 implement in implementing its broadcasting policy? Second, how is TV9’s effort in competing with other private TVs? Third, how is show production done on TV9? To answer this focus, the researcher used qualitative methods. Through that reading, this research obtained the results, namely; First, although it is owned and managed by Nahdlatul Ulama (NU), as a business entity, TV9 aims to pursue profit. The management of TV9 is managed with the aim of getting the largest market share for urban Muslims (urban Muslims), especially nahdliyin residents. TV9 is able to design programs with the characteristics and interests of nahdliyin residents so that they get positive reception and affect the increase in performance share and rating. Second, as a religious television, TV9 prefers a dominant star by presenting speakers from NU circles who have Islamic boarding schools, students who have many and are influential in the community. The da’wah program is packaged in a flexible, light weight manner but does not leave the substance of da’wah. Third, the factors that become the primary determination in the process of making da’wah programs are; 1) attracting public interest, 2) increasing rating and share, 3) luring advertisers to socialize their products through da’wah broadcasts on TV9.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Daniel Handoko
AU  - Mohd. Nor Shahizan Ali
AU  - Wan Amizah Wan Mahmud
PY  - 2023
DA  - 2023/04/18
TI  - The Dynamics of Religious Broadcasting in Indonesia (Study on TV9 Nahdlatul Ulama in Religious TV Management)
BT  - Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
PB  - Atlantis Press
SP  - 115
EP  - 125
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-016-9_12
DO  - 10.2991/978-2-38476-016-9_12
ID  - Handoko2023
ER  -