The Mediation Effect of Foresight Strategy on the Relationship Innovation, Entrepreneurship and Market Orientation on MSMEs Performance
- 10.2991/assehr.k.211102.134How to use a DOI?
- Mediation; Innovation; Entrepreneurship; MSMEs
This study aims to examine the effect of innovation, entrepreneurship and market orientation on the MSMEs performance mediated by the foresight strategy. The information to be achieved is about the clarity of the occurrence of variable relationships built on an equation model based on the relevant concept. This research was conducted by means of a survey on MSMEs in Makassar City with the number of samples analysis was 94 samples. The target unit of analysis is MSMEs Makassar City, and the respondents are owners MSMEs. The analytical tool used to test the hypothesis is Partial Least Square (PLS) with the help of software Smart-PLS version 3.0. The results showed that the foresight strategy was able to mediate the relationship between entrepreneurship and market orientation on the MSMEs performance. Increasing the optimal MSMEs performance is inseparable from well-executed entrepreneurial strategies and expansion of market orientation, as well as support for foresight strategies inherent in the implementation of strategies carried out by MSMEs. The results of this study were unsuccessful in proving the relationship between innovation and MSMEs performance through a foresight strategy. This can be used as motivation for MSMEs to continue to innovate in product improvement so that the MSMEs performance continues to increase. The results of this study reinforce the contingency theory that the performance of MSMEs can increase if they implement strategies that can adapt to their environment. The foresight strategy is present as a strategy that can seize opportunities and be able to detect environmental changes in the future.
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Ismail Badollahi AU - Ansyarif Khalid AU - Muchriana Muchran AU - Nurhidayah PY - 2021 DA - 2021/11/16 TI - The Mediation Effect of Foresight Strategy on the Relationship Innovation, Entrepreneurship and Market Orientation on MSMEs Performance BT - Proceedings of the 1st International Conference on Research in Social Sciences and Humanities (ICoRSH 2020) PB - Atlantis Press SP - 992 EP - 997 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211102.134 DO - 10.2991/assehr.k.211102.134 ID - Badollahi2021 ER -