An Analysis and Evaluation of the System Application by Data of Modern Beverage in Tangerang Selatan City
- DOI
- 10.2991/assehr.k.211102.014How to use a DOI?
- Keywords
- Products; Profit; “Application by data” system; modern beverage MSMEs
- Abstract
The aims of this study is to determine how much the effect and the utilization of using the implementation of application system “by data” to increase in sales of modern beverage. Hopefully the application system “by data” can help the entrepreneurs of modern beverage in develop their business in order to reach the sales significantly and to give profit economically. The method used in this study was descriptive analysis of qualitative method. The analysis technique uses observation, interview, documentation, forum group discussion and triangulation. The analysis data method was inductive that based on the accumulation of data, and then developed in to hypothesis by organize the data in to category, outline into units, do synthesis, compile in to the pattern to get the conclusion. Based on the result of observation and interview with the owner and the consumers and also based on the result of sales day by day (product, price, promotion) that the implementation of application system “by data” gives benefits to the owner and the consumers. Added from the results of forum group discussion and from the results of SWOT matrix in SWOT analysis, that the implementation of application system “by data” can support the control of sales clearly which impact on the increase of sales and gives ease in the services to consumers.
- Copyright
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Rahmayanti Tumanggor AU - Wiyanto AU - Sugeng Widodo AU - Nurdinni Tilova AU - Vega Anismadiyah PY - 2021 DA - 2021/11/16 TI - An Analysis and Evaluation of the System Application by Data of Modern Beverage in Tangerang Selatan City BT - Proceedings of the 1st International Conference on Research in Social Sciences and Humanities (ICoRSH 2020) PB - Atlantis Press SP - 106 EP - 111 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211102.014 DO - 10.2991/assehr.k.211102.014 ID - Tumanggor2021 ER -