Analysis of Public Communication Strategy during the Covid-19 Pandemic

DOI

10.2991/assehr.k.201219.028How to use a DOI?

Keywords

communication strategy, message, relationship management, COVID 19, information, crisis

Abstract

During the COVID-19 emergency period, the Joko Widodo (Jokowi)’s administration did not escape from criticism over the speed, strength and, resilience of the government and response to the crisis. This paper aims to analyze the public communication strategy implemented by the Government of Indonesia in handling COVID-19. Using the literature study method that refers to resources available online, this paper presents a theoretical perspective on the Government of Indonesia’s public communication strategy in handling COVID-19. Based on the theoretical analysis several things can be described. There is an information bias due to the lack of uniformity of understanding about the characteristics of the COVID-19 outbreak among central and regional governments so that information confusion occurs. Management of communication strategies is not carried out effectively, this is seen in several cases of violations of rules by the community because of the lack of knowledge of the messages that have been received. Then social media is used less maximally in disseminating information so that relationship management is not created properly.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lenie Okviana
AU  - Sendi Eka Nanda
AU  - Pipit Fitriyah
PY  - 2020
DA  - 2020/12/21
TI  - Analysis of Public Communication Strategy during the Covid-19 Pandemic
BT  - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
PB  - Atlantis Press
SP  - 189
EP  - 193
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201219.028
DO  - 10.2991/assehr.k.201219.028
ID  - Okviana2020
ER  -