Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)

E-PR Effect of Directorate General of Taxes in the Industrial Era 4.0 in Forming Taxation Images

Authors
Gustia Ikra Negara, Rahmi Surya Dewi, Ernita Arif
Corresponding Author
Gustia Ikra Negara
Available Online 21 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201219.032How to use a DOI?
Keywords
e-pr, taxation image, Industry 4.0, Directorate General of Taxes
Abstract

In the industrial era 4.0, all forms of interaction have slowly shifted to digital. The use of technology in communicating with the public is also carried out by government agencies including public relations practitioners. This study aims to analyze public relations activities, institutional image and the role of e-PR in shaping the institutional image at the Regional Office of the Directorate General of Taxes, West Sumatra and Jambi. The Directorate General of Taxes (DGT) in Indonesia is an institution for collecting state tax revenues. Taxes play an important role in the survival of the state because 80% of the source of the State Expenditure Budget (APBN) comes from taxes. This government institution has a public relations tool that serves to present tax information to the public. The research method used is a quantitative approach, with type of research is explanatory research. A sample of 88 taxpayers who participated in activities at DGT. The sampling technique used accidental sampling. Data analysis used descriptive analysis and regression. The results of this study indicate that e-public relations activities through online media accessed by taxpayers have a significant effect on the image of the Directorate General of Taxes institution.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 December 2020
ISBN
978-94-6239-306-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201219.032How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Gustia Ikra Negara
AU  - Rahmi Surya Dewi
AU  - Ernita Arif
PY  - 2020
DA  - 2020/12/21
TI  - E-PR Effect of Directorate General of Taxes in the Industrial Era 4.0 in Forming Taxation Images
BT  - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
PB  - Atlantis Press
SP  - 214
EP  - 220
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201219.032
DO  - https://doi.org/10.2991/assehr.k.201219.032
ID  - Negara2020
ER  -