E-PR Effect of Directorate General of Taxes in the Industrial Era 4.0 in Forming Taxation Images
- https://doi.org/10.2991/assehr.k.201219.032How to use a DOI?
- e-pr, taxation image, Industry 4.0, Directorate General of Taxes
In the industrial era 4.0, all forms of interaction have slowly shifted to digital. The use of technology in communicating with the public is also carried out by government agencies including public relations practitioners. This study aims to analyze public relations activities, institutional image and the role of e-PR in shaping the institutional image at the Regional Office of the Directorate General of Taxes, West Sumatra and Jambi. The Directorate General of Taxes (DGT) in Indonesia is an institution for collecting state tax revenues. Taxes play an important role in the survival of the state because 80% of the source of the State Expenditure Budget (APBN) comes from taxes. This government institution has a public relations tool that serves to present tax information to the public. The research method used is a quantitative approach, with type of research is explanatory research. A sample of 88 taxpayers who participated in activities at DGT. The sampling technique used accidental sampling. Data analysis used descriptive analysis and regression. The results of this study indicate that e-public relations activities through online media accessed by taxpayers have a significant effect on the image of the Directorate General of Taxes institution.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Gustia Ikra Negara AU - Rahmi Surya Dewi AU - Ernita Arif PY - 2020 DA - 2020/12/21 TI - E-PR Effect of Directorate General of Taxes in the Industrial Era 4.0 in Forming Taxation Images BT - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020) PB - Atlantis Press SP - 214 EP - 220 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201219.032 DO - https://doi.org/10.2991/assehr.k.201219.032 ID - Negara2020 ER -