Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)

Social Marketing Communication Activities to Anticipate Children’s Sexual Violence

Authors
Meilani Dhamayanti, Windaningsih, Daru Wibowo
Corresponding Author
Meilani Dhamayanti
Available Online 21 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201219.031How to use a DOI?
Keywords
social marketing, communication, children violence
Abstract

Sexual violence in children increases in various regions. Efforts to prevent sexual violence are needed so that the number of sexual child violence does not increase. Prevention of child sexual violence must be done by involving various elements, one of which is an NGO (Non-governmental Organization). Social marketing communication carried out by some organization like government and NGOs plays an important role in educating the public. People who are aware of the dangers of sexual violence and understand how to prevent it can be a fortress for families and communities from the dangers of sexual violence. This research uses marketing communication theory and social marketing. The method used is qualitative with a descriptive approach. The result shows that Social marketing activities are usually carried out by the government or NGOs to reduce child sexual violence. Through social marketing activities, the government and NGOs provide education and outreach to various levels of Anti-child sexual violence social marketing is an activity that socializes the dangers of sexual violence against children and how to anticipate it. Communication strategies are needed so that the objectives of the activities can be achieved and right on target society. Conclusion: Suggestion: Efforts to prevent child sexual violence must involve various elements in the community. Social marketing activities against child sexual violence really need a communication strategy, including in choosing the right media and material packaging.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 December 2020
ISBN
978-94-6239-306-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201219.031How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Meilani Dhamayanti
AU  - Windaningsih
AU  - Daru Wibowo
PY  - 2020
DA  - 2020/12/21
TI  - Social Marketing Communication Activities to Anticipate Children’s Sexual Violence
BT  - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
PB  - Atlantis Press
SP  - 209
EP  - 213
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201219.031
DO  - https://doi.org/10.2991/assehr.k.201219.031
ID  - Dhamayanti2020
ER  -