Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)

Youtube Social Media Trends Reduce Television Watching Interest

Authors
Hery Setiawan, Pawito, Andrik Purwasito
Corresponding Author
Hery Setiawan
Available Online 21 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201219.019How to use a DOI?
Keywords
Social Media Youtube, conventional Media television, interest watching
Abstract

The fact that the community has exhibited the use of social media such as YouTube, WA, Facebook, Instagram and Twiter is expanding. Such conditions will certainly shift interest to conventional media such as television, radio, newspapers and magazines. In fact, YouTube social media slowly but surely has shifted the interest of the public viewing television shows. The research aims to observe the interest in watching television among the people and what factors affect the decline of interest. Research methods use quantitative research using survey techniques, i.e. collecting information from a quesioner sample and will then be presented descriptively by describing research objects based on data analysis. This research employs use and gratification methods dividing interest into four categories: information interests, personal identity interests, integration interests and social interaction interests. The results of this research showed that people’s interest to see television began to decline. It is indicated with respondents ‘ answers based on research variables related to the viewing category as a personal identity, as integration, social interactions and as entertainment.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 December 2020
ISBN
978-94-6239-306-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201219.019How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Hery Setiawan
AU  - Pawito
AU  - Andrik Purwasito
PY  - 2020
DA  - 2020/12/21
TI  - Youtube Social Media Trends Reduce Television Watching Interest
BT  - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
PB  - Atlantis Press
SP  - 125
EP  - 132
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201219.019
DO  - https://doi.org/10.2991/assehr.k.201219.019
ID  - Setiawan2020
ER  -