Youtube Social Media Trends Reduce Television Watching Interest
- 10.2991/assehr.k.201219.019How to use a DOI?
- Social Media Youtube, conventional Media television, interest watching
The fact that the community has exhibited the use of social media such as YouTube, WA, Facebook, Instagram and Twiter is expanding. Such conditions will certainly shift interest to conventional media such as television, radio, newspapers and magazines. In fact, YouTube social media slowly but surely has shifted the interest of the public viewing television shows. The research aims to observe the interest in watching television among the people and what factors affect the decline of interest. Research methods use quantitative research using survey techniques, i.e. collecting information from a quesioner sample and will then be presented descriptively by describing research objects based on data analysis. This research employs use and gratification methods dividing interest into four categories: information interests, personal identity interests, integration interests and social interaction interests. The results of this research showed that people’s interest to see television began to decline. It is indicated with respondents ‘ answers based on research variables related to the viewing category as a personal identity, as integration, social interactions and as entertainment.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hery Setiawan AU - Pawito AU - Andrik Purwasito PY - 2020 DA - 2020/12/21 TI - Youtube Social Media Trends Reduce Television Watching Interest BT - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020) PB - Atlantis Press SP - 125 EP - 132 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201219.019 DO - 10.2991/assehr.k.201219.019 ID - Setiawan2020 ER -