Local Wisdom in PERCIK Advocacy, Public Communication Strategy
- https://doi.org/10.2991/assehr.k.201219.022How to use a DOI?
- Advocacy, Kearifan Lokal (Local Wisdom), PERCIK, Public Communication strategy
This research wants to find out how the “Kearifan Lokal (local wisdom)” used by PERCIK, as an independent public organization, upholds humanitarian and democratic values in carrying out every activity in one of the pillars, namely advocacy on the basis of locality. Qualitative research is able to understand the relationship between disciplines, across time and distance, between universal values originating from the Western world, and applied in a world that is different from the basis of locality. Data collection was carried out by conducting interviews through new media, distributing open instruments, observing participation, and finally conducting document studies. This study found that one of the pillars, namely advocacy, is a bridge that connects PERCIK to the public. Using intercultural communication to build communication with parties with diverse backgrounds is the right choice. Communication is important in activity management, from planning, organizing, implementing and post-advocacy activities. With trust, communication can be well established, and programs can work well in society, so that there is a change in opinion and behavior in the direction that has been planned by promoting human values and democracy. The aim of this research is to broaden the knowledge that kearifan lokal is very important for every stage in the public communication strategy used by NGOs in social work with the community.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Christina Arief TH Mumpuni PY - 2020 DA - 2020/12/21 TI - Local Wisdom in PERCIK Advocacy, Public Communication Strategy BT - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020) PB - Atlantis Press SP - 147 EP - 152 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201219.022 DO - https://doi.org/10.2991/assehr.k.201219.022 ID - Mumpuni2020 ER -