Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)

Social Marketing Communication Strategy on “Covid-19 Alert Village” of Central Java Regional Police

Case Study on Covid-19 Alert Village at Panggung Lor, North Semarang

Authors
Amin Fauzi, Ign. Agung Satyawan, Ismi Dwi Astuti Nurhaeni
Corresponding Author
Amin Fauzi
Available Online 21 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201219.021How to use a DOI?
Keywords
communication strategy, social marketing, Covid-19 Alert Village
Abstract

Various efforts have been made by the Government of Indonesia in preventing and breaking the chain of spread of the Corona virus (Covid-19). Virus Spreading of Corona (Covid-19) is growing during this new normal phase. Since the beginning of the discovery of the Covid-19 case in Indonesia, the National Police has played a very active role in helping the Government overcome the Covid-19 pandemic. Various efforts have been made by the Police, particularly the Central Java Regional Police, to empower community potential and social solidarity by establishing 4.029 Covid-19 Alert Villages across 35 regions in Central Java aiming to explore the potential of the community in encountering the Covid-19 outbreak. Panggung Lor Village, North Semarang District, is the role model of Semarang Covid-19 Alert Village. This research focuses on the social marketing communication strategy of Covid-19 Alert Village including: program design, communication patterns, implementation process, and program development by the Central Java Regional Police. The method used in this research is qualitative method. This research found that social marketing perspective can be used as a tool for evaluation to community development. In particular, the most preferred strategy for maintaining community empowerment is interactive communication and identifying inhibiting factors in the formation of the Covid-19 Alert Village.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 December 2020
ISBN
978-94-6239-306-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201219.021How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Amin Fauzi
AU  - Ign. Agung Satyawan
AU  - Ismi Dwi Astuti Nurhaeni
PY  - 2020
DA  - 2020/12/21
TI  - Social Marketing Communication Strategy on “Covid-19 Alert Village” of Central Java Regional Police
BT  - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020)
PB  - Atlantis Press
SP  - 139
EP  - 146
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201219.021
DO  - https://doi.org/10.2991/assehr.k.201219.021
ID  - Fauzi2020
ER  -