Social Marketing Communication Strategy on “Covid-19 Alert Village” of Central Java Regional Police
Case Study on Covid-19 Alert Village at Panggung Lor, North Semarang
- 10.2991/assehr.k.201219.021How to use a DOI?
- communication strategy, social marketing, Covid-19 Alert Village
Various efforts have been made by the Government of Indonesia in preventing and breaking the chain of spread of the Corona virus (Covid-19). Virus Spreading of Corona (Covid-19) is growing during this new normal phase. Since the beginning of the discovery of the Covid-19 case in Indonesia, the National Police has played a very active role in helping the Government overcome the Covid-19 pandemic. Various efforts have been made by the Police, particularly the Central Java Regional Police, to empower community potential and social solidarity by establishing 4.029 Covid-19 Alert Villages across 35 regions in Central Java aiming to explore the potential of the community in encountering the Covid-19 outbreak. Panggung Lor Village, North Semarang District, is the role model of Semarang Covid-19 Alert Village. This research focuses on the social marketing communication strategy of Covid-19 Alert Village including: program design, communication patterns, implementation process, and program development by the Central Java Regional Police. The method used in this research is qualitative method. This research found that social marketing perspective can be used as a tool for evaluation to community development. In particular, the most preferred strategy for maintaining community empowerment is interactive communication and identifying inhibiting factors in the formation of the Covid-19 Alert Village.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Amin Fauzi AU - Ign. Agung Satyawan AU - Ismi Dwi Astuti Nurhaeni PY - 2020 DA - 2020/12/21 TI - Social Marketing Communication Strategy on “Covid-19 Alert Village” of Central Java Regional Police BT - Proceedings of the 6th International Conference on Social and Political Sciences (ICOSAPS 2020) PB - Atlantis Press SP - 139 EP - 146 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201219.021 DO - 10.2991/assehr.k.201219.021 ID - Fauzi2020 ER -