Potential and Strategy of Ecotourism Development in Lae Mbilulu Pakpak Bharat Regency

DOI

10.2991/978-94-6463-086-2_111How to use a DOI?

Keywords

Ecotourism; Mbilulu; SWOT; Potential; Strategy

ABSTRACT

Ecotourism is one of the tourism sub-sectors that are visited by many tourists. The government and local communities must cooperate in the development of ecotourism. Pakpak Bharat Regency, with an area of 80.51% is forest area, has great potential for the development of the ecotourism sector. Lae Mbilulu Waterfall is an ecotourism that has great potential in improving the welfare of local communities while taking into account the ecological, economic and sociocultural factors of the community. This research was conducted from September to October 2021 in Lae Mbilulu, Prongil Village, Pakpak Bharat Regency. This study aims to explain the potential, perceptions and strategies of ecotourism development in Lae Mbilulu. The research method was carried out with a qualitative descriptive which was a case study. Data was collected by means of field surveys and interviews using questionnaires to 100 respondents consisting of 50 community respondents and 50 tourist visitor respondents. Data were analyzed using the SWOT method. The results of the analysis show that community participation in tourism activities is still relatively low (33%), because ecotourism is managed directly by the Department of Tourism and Culture. The participation of visitors in maintaining cleanliness is good (74%). Respondents' perceptions of ecotourism development including access, facilities, cleanliness, promotion are still not optimal. All respondents agreed to immediately repair road access to tourist objects. Utilization of media as a means of promotion must be done immediately to increase tourist arrivals to Lae Mbilulu. The results of the SWOT analysis for the Lae Mbilulu ecotourism development strategy are in Quadrant I by implementing the Strength-Opportunities (SO) strategy. The priority of SO's strategy is the development of ecotourism by involving local communities more. Its management, must be carried out in terms of preserving the environment, increasing educational value and maximizing local wisdom.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Munthe Muhtar
AU  - Nurhadi Ahsan
AU  - Hadi Pramono
PY  - 2022
DA  - 2022/12/28
TI  - Potential and Strategy of Ecotourism Development in Lae Mbilulu Pakpak Bharat Regency
BT  - Proceedings of the International Conference on Sustainable Environment, Agriculture and Tourism (ICOSEAT 2022)
PB  - Atlantis Press
SP  - 837
EP  - 843
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-086-2_111
DO  - 10.2991/978-94-6463-086-2_111
ID  - Muhtar2022
ER  -