Persuasive Function in Food and Beverage Service: A Sociolinguistics Approach
- 10.2991/icosihess-19.2019.4How to use a DOI?
- English for Tourism and Hospitality, Persuasive Function, Language Functions, Food and Beverage Service
Language is an arbitrary symbol of sound system, which is used for social interaction, consists of form, meaning, and expression. The study of language (Linguistics) focuses on both aspects of micro and macro linguistics. This present study belonged to the later, i.e. Sociolinguistics, as it discussed about the use of language in society. Specifically, this study was aimed to identify the use of persuasive functions in the context of Food and Beverage Service. The persuasive function is used for persuading and affecting the hearer (i.e. the customers) to try or buy the products offered. Focusing on the study of English for Tourism and Hospitality (ETH), this paper applied the phenomenology qualitative methods. The data were collected through observation, and analyzed using text analysis. The result of the analysis showed that persuasive functions were represented through micro functions, i.e. ‘recommending’, ‘offering’, ‘promising’, ‘suggesting’, and ‘persuading’.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Denok Lestari PY - 2019/10 DA - 2019/10 TI - Persuasive Function in Food and Beverage Service: A Sociolinguistics Approach BT - Proceedings of the Third International Conference on Sustainable Innovation 2019 – Humanity, Education and Social Sciences (IcoSIHESS 2019) PB - Atlantis Press SP - 22 EP - 28 SN - 2352-5398 UR - https://doi.org/10.2991/icosihess-19.2019.4 DO - 10.2991/icosihess-19.2019.4 ID - Lestari2019/10 ER -