The Analysis of Mcdonaldization Principles Application in E-Commerce

DOI

10.2991/assehr.k.220302.018How to use a DOI?

Keywords

McDonaldization; McDonaldization principles; e-commerce

Abstract

This study aims to determine the application of McDonaldization principles in the e-commerce system and the consequences of rationalizing these principles for society. The research method used in this study is a literature study conducted by collecting data and information from various existing sources. Sources of data used are books, scientific journals, and reports of previous research result appropriate to the topic discussed in this study, McDonaldization in the e-commerce system. The result of the analysis shows that there are McDonaldization patterns in the e-commerce system, which can be seen from efficiency, calculability, predictability, control, and rationality versus irrationality principles in e-commerce. McDonaldization principles application in the e-commerce system has negative impacts on society’s life such as resulting in the emergence of dehumanization which leads to the lack of interaction in society and homogenization which leads to the dependence on technology as well as the loss of society’s critical thinking power.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Cut Rizka Al Usrah
AU  - Muhammad Alhada Fuadilah Habib
AU  - Asik Putri Ayusari Ratnaningsih
PY  - 2022
DA  - 2022/03/24
TI  - The Analysis of Mcdonaldization Principles Application in E-Commerce
BT  - Proceedings of the 2nd International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2021)
PB  - Atlantis Press
SP  - 118
EP  - 124
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220302.018
DO  - 10.2991/assehr.k.220302.018
ID  - AlUsrah2022
ER  -