SWOT Analysis in the Development Tourism of Kampung Topeng Malangan
- DOI
- 10.2991/assehr.k.200214.024How to use a DOI?
- Keywords
- SWOT analysis, Kampung Topeng Malangan, tourism
- Abstract
The development of tourism in Indonesia can be said to increase rapidly. The majority of Indonesia’s population likes to travel. Therefore, many opening of new tourist sites in various places. One of them is the tourism village of Kampung Topeng Malangan (Malangan Mask Village) which is located in Baran Hamlet, Tlogowaru Village, Kedungkandang District. The opening of tourist sites needs to consider the advantages and disadvantages of the environment. The Malangan Mask Village was established to empower poor villagers. SWOT analysis, in this case, can help see the advantages and disadvantages of these locations as tourist attractions. Tourism of Kampung Topeng Malangan has a strength of the beauty of attractions, Weakness, which is difficult road access, Opportunities, which emphasizes local wisdom, Threat, which is still low public awareness. Malangan Mask Village is suitable as tourism-based tourism, cultural and nature tourism destination. Education and outreach to overcome obstacles and threats in the Malangan Mask Village need to be done in stages and humanist by tourism stakeholders. The management of Topeng Malangan village tourism still needs to be improved properly by the government and the surrounding community by providing easy road access, improving tourism facilities and promoting it in mass media and social media.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - M. Nurfahrul Lukmanul Khakim AU - Ulfatun Nafi’ah AU - Muhammad Bahtiar Syarifudin AU - Kiki Nur Azizah PY - 2020 DA - 2020/02/18 TI - SWOT Analysis in the Development Tourism of Kampung Topeng Malangan BT - Proceedings of the International Conference on Social Studies and Environmental Issues (ICOSSEI 2019) PB - Atlantis Press SP - 141 EP - 144 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200214.024 DO - 10.2991/assehr.k.200214.024 ID - Khakim2020 ER -