Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters (ICOSTELM 2022)

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Analysis of Consumer Attitude Towards Online Transportation in Banjarmasin

Authors
Rohana Faridah1, *, Muhammad Yulian Mamun1, Muhammad Qamaruddin1, Naimah1, Badrian1
1The Faculty of Islamic Economics and Business, UIN Antasari Banjarmasin, Banjarmasin, Indonesia
*Corresponding author.
Corresponding Author
Rohana Faridah
Available Online 5 December 2023.
DOI
10.2991/978-2-38476-112-8_7How to use a DOI?
Keywords
Consumer Attitudes; Online Transportation; Ideal Point Models
Abstract

Using online transportation modes is one of the important aspects necessary in supporting community mobility. The purpose of this study was to determine consumers’ attitudes toward online transportation brands from various applications operating in the city of Banjarmasin. The population of this study is the academic community of FEBI UIN Antasari, who have used online transportation modes such as Gojek, Grab, and Maxim. The researchers do not perceive population size with certainty and set sampling using a non-probability approach and the judgment method. The method for measuring this attitude is the Ideal Points Model. The study found that the results of respondents’ attitudes toward the three modes of online transportation were very good, with GoCar values of 14.13, GrabCar 16.14, and Maxim 17.26. The lowest value is on GoCar, which means GoCar gets the best attitude.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters (ICOSTELM 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
5 December 2023
ISBN
10.2991/978-2-38476-112-8_7
ISSN
2352-5398
DOI
10.2991/978-2-38476-112-8_7How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rohana Faridah
AU  - Muhammad Yulian Mamun
AU  - Muhammad Qamaruddin
AU  - Naimah
AU  - Badrian
PY  - 2023
DA  - 2023/12/05
TI  - Analysis of Consumer Attitude Towards Online Transportation in Banjarmasin
BT  - Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters (ICOSTELM 2022)
PB  - Atlantis Press
SP  - 54
EP  - 60
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-112-8_7
DO  - 10.2991/978-2-38476-112-8_7
ID  - Faridah2023
ER  -