Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters (ICOSTELM 2022)

Exploring the Aboroginal Bateq Community Perception Towards Potential of Ecotourism Development at Pahang National Park. Malaysia

Authors
Zainuddin Bin Zakaria1, *, Maisarah Abdul Hamid2, Zatul Iffah Mohd Fuza2, Zaliha Zainuddin3, Abdul Kadir Othman4
1Faculty of Business and Management, UiTM Terengganu, Dungun Campus, 23000, Dungun, Terengganu, Malaysia
2Faculty of Hotel and Tourism Management, UiTM Terengganu, Dungun Campus, 23000, Dungun, Terengganu, Malaysia
3Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, 21030, Kuala Nerus, Terengganu, Malaysia
4Institute of Business Excellence, Universiti Teknologi MARA, 40450, Shah Alam, Selangor, Malaysia
*Corresponding author. Email: hzainudd@uitm.edu.my
Corresponding Author
Zainuddin Bin Zakaria
Available Online 5 December 2023.
DOI
10.2991/978-2-38476-112-8_18How to use a DOI?
Keywords
Ecotourism; The Bateq; Aboriginal Community
Abstract

Ecotourism is among the highlighted tourism products in Malaysia. There are many types of ecotourism attractions and among the popular destinations is Taman Negara Pahang. This place consists of various nature and built attractions and among the unique characteristics of this place is the aboriginal people that live here. The Bateq community is among the biggest aboriginal people at this place and some of the community is already involved with tourism. This industry helps the Bateq community to sustain in their daily lives. However, their perceptions towards ecotourism development is required to understand. Therefore, this exploratory study was conducted to determine the perception of the Bateq community towards ecotourism development at Taman Negara. The SWOT analysis was employed in this study by looking at strength, weakness, opportunities and threats among Batek communities towards ecotourism development. In depth interviews were conducted with 10 informants from the Bateq community at three villages and one resort owner and operator at Taman Negara Pahang. The results showed that the strength of the Batek community is their lifestyle and culture. There are many unique products and services that can be offered to tourists. This includes the food, arts performance, local souvenirs and their daily lifestyle. Meanwhile, the weakness among this Bateq community is their attitudes. The lady and kids are shy and reluctant to interact with the tourists. Additionally, the language barrier, civilization and the facilities are the weakness of this community. Meanwhile, the opportunity of this place is the support by the local authorities in education, monthly income and health. Meanwhile they also received the tourism support from the Destination Management Organization (DMO) and travel agency. Finally, the threats for this community are the Weather, Pandemic/ endemic and the tourist arrival. This community also has utilized the technology where they use the solar system for electricity and use smartphones for social media. This highlights the potential of this Bateq community to be involved in ecotourism development at Taman Negara Pahang. The local authorities can determine their strength and weakness to develop the ecotourism development at Taman Negara Pahang.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters (ICOSTELM 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
5 December 2023
ISBN
10.2991/978-2-38476-112-8_18
ISSN
2352-5398
DOI
10.2991/978-2-38476-112-8_18How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Zainuddin Bin Zakaria
AU  - Maisarah Abdul Hamid
AU  - Zatul Iffah Mohd Fuza
AU  - Zaliha Zainuddin
AU  - Abdul Kadir Othman
PY  - 2023
DA  - 2023/12/05
TI  - Exploring the Aboroginal Bateq Community Perception Towards Potential of Ecotourism Development at Pahang National Park. Malaysia
BT  - Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters (ICOSTELM 2022)
PB  - Atlantis Press
SP  - 190
EP  - 196
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-112-8_18
DO  - 10.2991/978-2-38476-112-8_18
ID  - Zakaria2023
ER  -