Proceedings of the International Conference on Trade 2019 (ICOT 2019)

Determinant Factors of SMEs in Adopting E-Commerce in Indonesia

Authors
Rahayu Ningsih, Sahara, R.R Febrinda, Selfi Menanti, Andhi
Corresponding Author
Rahayu Ningsih
Available Online September 2019.
DOI
https://doi.org/10.2991/icot-19.2019.7How to use a DOI?
Keywords
SME, e-commerce, policy response
Abstract

The potential of digital economy in Indonesia in 2025 is predicted to provide added value up to USD 115 billion (McKinsey Study). Meanwhile, the adoption of e-commerce by SMEs in Indonesia still limited. Based on survey of Indonesian E-Commerce Association (IdEA), less than 16 percent of SMEs utilize the marketplace to sale their products. This analysis aims to identify factors that influence SMEs in marketing their products through e-commerce. This study conducted based on case study of SMEs in Yogyakarta by using the Importance Performance Analysis (IPA). IPA conducted by considering internal and external factors that influenced SMEs. It was concluded that the main factors inhibiting SMEs are the lack of knowledge about the marketplace and the ability to look over the market opportunities in digital media. It is recommended to provide business incubator model that is integrated with a training system, mentorship, and access to financing and marketing.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Trade 2019 (ICOT 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
978-94-6252-798-0
ISSN
2352-5428
DOI
https://doi.org/10.2991/icot-19.2019.7How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Rahayu Ningsih
AU  - Sahara
AU  - R.R Febrinda
AU  - Selfi Menanti
AU  - Andhi
PY  - 2019/09
DA  - 2019/09
TI  - Determinant Factors of SMEs in Adopting E-Commerce in Indonesia
BT  - Proceedings of the International Conference on Trade 2019 (ICOT 2019)
PB  - Atlantis Press
SP  - 29
EP  - 33
SN  - 2352-5428
UR  - https://doi.org/10.2991/icot-19.2019.7
DO  - https://doi.org/10.2991/icot-19.2019.7
ID  - Ningsih2019/09
ER  -