The influence of bollywood phenomenon to daily activities of housewife

Keywords

Phenomenon, Bollywood

Abstract

Television media is a mass media equipped with audio-visual capabilities, this is the advantage that makes tv being most popularto be use by audience between newspaper or radios. By watching television audiences are not only able to collect new information, but also gets a a new entertainment. Even in Indonesia based on Nielsen's research on television viewer measurement in 2012, shows in a day, viewers can spend about 4.5 hours sitting in front of the television, and 24 percent of their total watch time spent watching sinetron (quoted from: ,mix.co.id,). Due to the culture of watching television programs, the daily activities audience be able to changed . For example which watching the drama series India very intense has brings back the phenomenon of Bolywood in Indonesia. Increasingly of the broadcasting of the drama series of India has made a local drama series into less enthusiasts of audience. With the reappearance of Bollywood phenomenon has makea conversation of the housewifes who previously discussed about price of household needed being talking about the synopsis of Indian drama series when meeting other housewife. This makes the transition of motive tofulfiling the needs using media to watch foreign broadcasting.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Otoviani Rosalia Jayanti
AU  - Widiyani Fitria Roosinda
PY  - 2017/11
DA  - 2017/11
TI  - The influence of bollywood phenomenon to daily activities of housewife
BT  - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)
PB  - Atlantis Press
SP  - 66
EP  - 69
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/25902370
ID  - Jayanti2017/11
ER  -