Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)

Analysis of Privacy Concern On Adoption of Location Based Services Technology For Blood Donor Search

Authors
Ruli Hakim Cahyono
Corresponding Author
Ruli Hakim Cahyono
Available Online November 2017.
Keywords
LBS, UTAUT, Blood search, Privacy
Abstract

In the era of mobile technology , it is very common to find community-based applications that use Location Based Services technology to share location information. On the other hand, geographic location, for some people are confidential related to privacy. Based on the paradox then it is necessary to do research, whether a privacy concern can affect the adoption of a technology. This research takes study case of adoption of Location Based Services technology to help finding potential blood donor. For information, in Indonesia, the availability of blood stock in Blood Bank can not fulfill the blood demands, thr gap is more than 50%. In the process, patients who do not get blood donors from a blood bank, will look for donors outside the blood bank. They usually send broadcast message via SMS or social media application.Related to this situation, we proposed an alternative way to search for potential blood donors by adopting Location Based Services technology. This paper will examine the adoption of Location Based Services technology to search potential blood donor, by considering the privacy parameter using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2017
ISBN
null
ISSN
2352-5398
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ruli Hakim Cahyono
PY  - 2017/11
DA  - 2017/11
TI  - Analysis of Privacy Concern On Adoption of Location Based Services Technology For Blood Donor Search
BT  - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)
PB  - Atlantis Press
SP  - 91
EP  - 95
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/25902375
ID  - Cahyono2017/11
ER  -