Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)

Generated Function of Meme In Online Conversation

Authors
Adi Bayu Mahadian, Mohamad Syahriar Sugandi
Corresponding Author
Adi Bayu Mahadian
Available Online November 2017.
Keywords
Meme, Online Conversation, Function of meme, Online Communication
Abstract

Meme digital content has becomes widely copied, imitated, and deployed by a lot of people through the Internet. WhatsApp messenger group became one of the instruments to spread of the meme. This study aims to understand the form and function of meme in WhatsApp messenger group conversations. This study is a qualitative study, using a grounded strategy approach. The results showed that there are three types of memes that are being used, that is text, image, and video. All three are presented in variety different forms. Of the different forms there are two functions that generate memes in conversation, which is the decoy and instrumental function.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2017
ISBN
978-94-6252-568-9
ISSN
2352-5398
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Adi Bayu Mahadian
AU  - Mohamad Syahriar Sugandi
PY  - 2017/11
DA  - 2017/11
TI  - Generated Function of Meme In Online Conversation
BT  - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)
PB  - Atlantis Press
SP  - 102
EP  - 107
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/25902377
ID  - Mahadian2017/11
ER  -