Urban Legend Storytelling Bandung Tour on The Bus (Urban Legend Case Study in Bandung through a spooky story on the bus)

Keywords

City Branding, City Tour Bus, Communication Strategy through Storytelling.

Abstract

Bandung is one of the world's tourist cities that have been determined on 25 September 2013 in Beijing by UNESCO. To meet one of the index to become a world tourist city, in it there are aspects of city tour. Therefore, the city of Bandung to create a new innovation that is city tour bus called Bandung Tour on Bus or commonly called Bus Bandros. In the journey around the city is used a historical story about the establishment of the city of Bandung as a means to introduce the city and disseminate information development of urban development. To uncover the problem, this study uses a qualitative research type that serves to get a general understanding, the overall management of bus performance. Bandros in building city branding Bandung.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Maylanny Christin
AU  - Mochamad Fiteriadi
PY  - 2017/11
DA  - 2017/11
TI  - Urban Legend Storytelling Bandung Tour on The Bus (Urban Legend Case Study in Bandung through a spooky story on the bus)
BT  - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)
PB  - Atlantis Press
SP  - 206
EP  - 210
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/25902393
ID  - Christin2017/11
ER  -