A Study of Strategic Communication in Supporting the Performance Management System: A Case at an Indonesian Private University
- Keywords
- Component,Strategic Communication, Key Performance Indicator, Performance Management System Introduction
- Abstract
The purpose of this paper is to describe about the role of strategic communication in implementing and institutionalising Balance Score Card (BSC) as a performance management system at an indonesian private university. The nature of faculty management’s role in communicating the key performance indicators (KPIs) for evaluating and measuring faculty performance are all discussed in this paper. A qualitative methodology were used because it provides a structured approach and analytical techniques that can build upon existing theory and literature. To be more specific, an explanatory case study method was used whereby data was collected through semi structured interviews, document reviews, informal conversations and observations. It allows an in-depth understanding of the ways strategic communication were used on a day-to-day basis in performance management system implementation. Result shown that in the last three years, through a strategic systematic communication, all KPI’s target that divided into four perspective; customer, internal business process, learning and growth also financial was reached above 100%.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yuliani Rachma Putri PY - 2017/11 DA - 2017/11 TI - A Study of Strategic Communication in Supporting the Performance Management System: A Case at an Indonesian Private University BT - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017) PB - Atlantis Press SP - 255 EP - 262 SN - 2352-5398 UR - https://www.atlantis-press.com/article/25902401 ID - Putri2017/11 ER -