Communication Pattern between Journalists and Public Relations in West Java Provincial Working Group

Keywords

Communication Pattern, Journalists, Journalists Working Group

Abstract

The role of Public Relations (PR) is considered very important as publicity and internal and external communicator in the achievement of purposes and targets of West Java Provinciail government or its institutions. One role of the public relations is to foster good relations with journalists. Through good relations between public relations and journalists, it is estimaed that West Java Provincial Government can develop good image and reputation. The research studies how the communication pattern of West Java Provincial Governmence in fostering good relationship with newspaper journalists who carry out activities in the West Java Provincial Governance and they are joined into the working group of West Java Provincial Government or called the Gedung Sate Working Group (Pokja Gedung Sate). The research type uses descriptive qualitative research. The research method used in this study is case study and data collecting technique is in-depth interview. The research results indicate that the communication pattern which occurs between public relations and journalists is the two way communication pattern so that it occurs effective communication in message achievement for the news collecting and coverage activities.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Rana Akbari Fitriawan
AU  - Reni Nuraeni
PY  - 2017/11
DA  - 2017/11
TI  - Communication Pattern between Journalists and Public Relations in West Java Provincial Working Group
BT  - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)
PB  - Atlantis Press
SP  - 318
EP  - 322
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/25902413
ID  - Fitriawan2017/11
ER  -