Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)

Strategic Communication and Performance Management For Research and Development: A Review of Literature Proposed Research Agenda

Authors
Yuliani Rachma Putri, A.K. Siti Nabiha, Zubir Azhar
Corresponding Author
Yuliani Rachma Putri
Available Online November 2017.
Keywords
Strategic Communication, Performance Measurement System, Performance Management System, Research and Development
Abstract

The purpose of this paper is to conduct a review on the normative and empirical literature and on the role of strategic communication in conducting, implementing and institutionalising the performance management system for R&D activities. The nature of manager’s role in communicating the key performance indicators (KPIs) for evaluating and measuring R&D performance and the need of appropriate strategic communication that could help to measure and manage R&D performance are all discussed in this paper. It analyses some gaps and identifies some research issues that are useful for future research

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2017
ISBN
null
ISSN
2352-5398
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yuliani Rachma Putri
AU  - A.K. Siti Nabiha
AU  - Zubir Azhar
PY  - 2017/11
DA  - 2017/11
TI  - Strategic Communication and Performance Management For Research and Development: A Review of Literature Proposed Research Agenda
BT  - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)
PB  - Atlantis Press
SP  - 345
EP  - 351
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/25902417
ID  - Putri2017/11
ER  -