Social Media Usage by Teenagers as Tourism Promotion Means in Sawarna Beach, Lebak Regency

DOI

10.2991/icpc-18.2019.18How to use a DOI?

Keywords

Teens; Social Media; Promotion; Tourism; Lebak Sawarna Beach

Abstract

The development of tourism in Indonesia experienced significant improvement. The increase in the number of foreign tourists is seen from visiting indonesia increased from year to year. The tourism sector in Indonesia has become one of the priority programmes of the Government should be improved because tourism will bring a significant impact on the economy. Melalalui Government’s tourism Ministry in year 2016 sets out 10 priority destinations that will be the focus of the development of tourism in indonesia, which are expected can accommodate about 12 million foreign tourists with foreign exchange earnings Rp 172 trillion. Talking about tourism flagship which is in Banten area i.e. Beach Tunjung Dimples, which is located in the province of Banten, there are tourist destinations that are worth accounted for pariwasta in Indonesia, namely the Sawarna Beach. Sawarna is a village in district of Bayah, Lebak District. complete with a variety of Landscape as a mountain, forest, with langkanya plants, River with its unique pattern, the sprawling nature of the hills sloping, steep coral Hill, the lowlands that run parallel to the line the beach. In this study to find out and analyze how the utilization of social media by teens as Sawarna Beach tourism promotional efforts, the District of Bayah District of Lebak Banten. From the results of research and discussion about the utilization of social media done by teenagers in Lebak Regency, Banten follows current use of social media can spread a message simultaneously and give a positive effect for the message promotion as tourist attractions. The advantages of social media with its own karateristiknya that make information rapidly, and easy to share, create a posting good photos, as well as videos become viral. This happens on some of the key informants, who became the Sawarna coasts postingannya viral in cyberspace. Due to viral in the virtual world, the public is becoming more about the tourism potential there is no less beautiful and interesting in the area of Lebak, Banten.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rika Yessica Rahma
PY  - 2019/08
DA  - 2019/08
TI  - Social Media Usage by Teenagers as Tourism Promotion Means in Sawarna Beach, Lebak Regency
BT  - Proceedings of the International Conference on Psychology and Communication 2018 (ICPC 2018)
PB  - Atlantis Press
SP  - 217
EP  - 229
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpc-18.2019.18
DO  - 10.2991/icpc-18.2019.18
ID  - Rahma2019/08
ER  -