Legal Regulation of the Advertising Blocking Feature-A Chinese Perspective

DOI

10.2991/icpel-16.2016.25How to use a DOI?

Keywords

Ad blocking feature, unfair competition, online video sites, Chinese rulings

Abstract

Ad blocking tools have become part of the unfair competition debate in China. Leading Chinese online video companies have initiated several lawsuits against Web browsers and software developers that provide add-ons or similar tools that let people avoid advertisements. Chinese courts have taken a strong stance in support of the online video industry's ad-based business model, ruling that Web browsers and software that provide ad avoidance plug-ins are liable for unfair competition. This paper reviews those cases dealing with ad blocking tools and explores the judicial approach taken by the Chinese courts as well as the implications of the courts' ruling on the related industry.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lanfang Fei
AU  - Peng Zhou
PY  - 2016/05
DA  - 2016/05
TI  - Legal Regulation of the Advertising Blocking Feature-A Chinese Perspective
BT  - Proceedings of the 2016 International Conference on Politics, Economics and Law (ICPEL 2016)
PB  - Atlantis Press
SP  - 105
EP  - 108
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpel-16.2016.25
DO  - 10.2991/icpel-16.2016.25
ID  - Fei2016/05
ER  -