Legal Regulation of the Advertising Blocking Feature-A Chinese Perspective
Lanfang Fei, Peng Zhou
Available Online May 2016.
- https://doi.org/10.2991/icpel-16.2016.25How to use a DOI?
- Ad blocking feature, unfair competition, online video sites, Chinese rulings
- Ad blocking tools have become part of the unfair competition debate in China. Leading Chinese online video companies have initiated several lawsuits against Web browsers and software developers that provide add-ons or similar tools that let people avoid advertisements. Chinese courts have taken a strong stance in support of the online video industry's ad-based business model, ruling that Web browsers and software that provide ad avoidance plug-ins are liable for unfair competition. This paper reviews those cases dealing with ad blocking tools and explores the judicial approach taken by the Chinese courts as well as the implications of the courts' ruling on the related industry.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Lanfang Fei AU - Peng Zhou PY - 2016/05 DA - 2016/05 TI - Legal Regulation of the Advertising Blocking Feature-A Chinese Perspective BT - 2016 International Conference on Politics, Economics and Law (ICPEL 2016) PB - Atlantis Press SP - 105 EP - 108 SN - 2352-5398 UR - https://doi.org/10.2991/icpel-16.2016.25 DO - https://doi.org/10.2991/icpel-16.2016.25 ID - Fei2016/05 ER -