Strategic Management Analysis of Universal Music Group Under Covid-19

DOI

10.2991/assehr.k.211020.307How to use a DOI?

Keywords

Covid-19, the Universal Music Group, 4Ps Modal, Strategic Management

Abstract

This essay is mainly focused on the 4ps model of Universal Music Group (UMG). It divides into Literature review, 4p discussion, financial analysis. The first part is about integrated marketing communication, which is a business strategy. Then it goes to the 4p part: product, price, promotion, place. It gives out the background information, current situation, and business strategies of UMG. It shows that UMG has a number of high-quality products, and UMG gives out different levels of products to different kinds of target consumers. It highlights changes UMG has made with The Times, such as moving from offline to online. The most significant one is the example of Tiktok cooperation in the place analysis. It indicates the importance of streaming media operation in later years. UMG reinforces the internet and tries to be more up-to-date. The third part is financial condition. It introduces 3 bullet points. The first one is the revenues of UMG are mainly from streaming media. The other two are about the stock exchange and the industrial competitiveness of UMG. It gives out many real figures and databases to prove this idea.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Simiao Deng
AU  - Yuting Lyu
AU  - Fanqi Xu
PY  - 2021
DA  - 2021/10/21
TI  - Strategic Management Analysis of Universal Music Group Under Covid-19
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 1067
EP  - 1072
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.307
DO  - 10.2991/assehr.k.211020.307
ID  - Deng2021
ER  -