The Reasons for the Declining Reputation of Comedy films -take Mahua Funage as an Example

DOI

10.2991/assehr.k.211020.298How to use a DOI?

Keywords

Script, Humour, Funny, Punchline

Abstract

This study built on the in-depth analysis of Mahua Funage’s declining film reputation in the film market. In recent years, the decline of film reputation in the China movie market has gradually become a serious problem that cannot be ignored. We used python crawler to collect about 800 online review comments from Maoyan about the 4 movies of Mahua Funage to do the sentiment analysis, keyword analysis, and comparative analysis. Our findings indicated that audiences expressed a positive attitude to Mahua Funage’s early works but negative to Mahua Funage’s recent films. What’s more, the keyword and contrast analysis suggested that Mahua Funage had some problems in actors, theme, creation, propaganda, and other aspects, and these problems may be important reasons for the decline of reputation. We presented four suggestions on actors and performances, appropriate themes, original creative story teams, and sincere-hearted publicity based on the analysis. This paper can help Mahua Funage find out why the declining word of mouth and work as a meaningful reference to the whole film market.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunxia Huang
AU  - Junlong Tao
AU  - Juyi Wang
PY  - 2021
DA  - 2021/10/21
TI  - The Reasons for the Declining Reputation of Comedy films -take Mahua Funage as an Example
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 1015
EP  - 1021
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.298
DO  - 10.2991/assehr.k.211020.298
ID  - Huang2021
ER  -