Chinese Clothing Brands Use Social Media to Frame Young Female’s Attitudes Towards Body Image

DOI

10.2991/assehr.k.211020.198How to use a DOI?

Keywords

body image, social media, framing, advertisements, general aesthetic

Abstract

This study will focus on how a Chinese clothing brand posts on social media frame young people’s attitudes toward body image. The researcher has observed how this frame has changed based on the difference between five years ago and now. This research combines text analysis and interviews. The results show that models in advertisements influence viewers’ attitudes about their bodies and physical appearance. People who regularly watch social media are more likely to have this effect. Moreover, even at present, the selection of models and the content has been very different, people will still obey the traditional aesthetic.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yunfeng Li
PY  - 2021
DA  - 2021/10/21
TI  - Chinese Clothing Brands Use Social Media to Frame Young Female’s Attitudes Towards Body Image
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 447
EP  - 451
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.198
DO  - 10.2991/assehr.k.211020.198
ID  - Li2021
ER  -