Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)

Chinese in a Pandemic: TikTok as a Window Into Chinese People’s Lives During COVID-19

Authors
Siwen Lu
Corresponding Author
Siwen Lu
Available Online 21 October 2021.
DOI
10.2991/assehr.k.211020.138How to use a DOI?
Keywords
TikTok, 19-COVID, social media, thematic analysis
Abstract

TikTok, a popular short video app in China, played a significant role during the COVID-19 pandemic. Offering a window into people’s daily lives against this traumatic background, TikTok was used as a research site in this study to figure out how Chinese people manifested their experiences and feelings. This study used the hashtag as a methodological tool for data selection and analyzed the videos through a thematic analysis approach. Findings indicate that Chinese people tended to express their emotional needs in TikTok videos and took a positive attitude to handle the negative feelings during the quarantine. Besides, all the videos are prone to manifest a feeling of patriotism. The study stresses the humoristic features of TikTok and the characteristics of the videos crafted according to the ethos and norms of the platform.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 October 2021
ISBN
10.2991/assehr.k.211020.138
ISSN
2352-5398
DOI
10.2991/assehr.k.211020.138How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Siwen Lu
PY  - 2021
DA  - 2021/10/21
TI  - Chinese in a Pandemic: TikTok as a Window Into Chinese People’s Lives During COVID-19
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 106
EP  - 111
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.138
DO  - 10.2991/assehr.k.211020.138
ID  - Lu2021
ER  -