Marketing information for holding leading positions in the market segment of the grain processing enterprises
Iryna Markina, Viktoria Voronina, Yaroslav Aksiuk
Available Online October 2018.
- https://doi.org/10.2991/icseal-18.2018.28How to use a DOI?
- Marketing information, leading position, grain processing, market segmentation, agricultural policies
- This paper focuses on the marketing information for holding leading positions in the market segment of the grain processing enterprises. We develop and test the contemporary approach to the analysis of the raw material market for marketing needs of the leading grain processing enterprises. Our results and findings are based on cluster analysis built according to the territorial principle. The stages of preparation and assessment of data are determined. The interpretation of results and comparison with traditional practices are also presented within the scope of the paper. The constructed model allows to find the hidden patterns in the development of priority qualities of potential counterparts taking into account their spatial dispersion. Our results might be of some interests to stakeholders in agricultural policy and regional development as well as to the policy-makers of various sorts.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Iryna Markina AU - Viktoria Voronina AU - Yaroslav Aksiuk PY - 2018/10 DA - 2018/10 TI - Marketing information for holding leading positions in the market segment of the grain processing enterprises BT - Proceedings of the 2nd International Conference on Social, Economic and Academic Leadership (ICSEAL 2018) PB - Atlantis Press SP - 193 EP - 201 SN - 2352-5398 UR - https://doi.org/10.2991/icseal-18.2018.28 DO - https://doi.org/10.2991/icseal-18.2018.28 ID - Markina2018/10 ER -