WhatsApp Business Application as a Digital Marketing Strategy of UMKM

DOI

10.2991/aebmr.k.220107.022How to use a DOI?

Keywords

Whatsapp Business; Digital Marketing; UMKM

Abstract

Small and Medium Enterprises (UMKM) are the real sector that accounts for 99.9% of all businesses operating in Indonesia and absorbs 97% of the total workforce. The growth of UMKM certainly requires a marketing strategy in the face of business competition. The application Whatsapp Business is functional design platform to help business people manage customer service. There are 5 (five) main features of Whatsapp Business that can help optimeze UMKM development; (1) a catalog for a gallery of products offered, (2) a cart for costumers when they like a product that can be included as a list of items of interest, (3) an automatic massage prepared to provide a quick response as a greeting to new cutomers, (4) quick reply to save message formats for frequently asked questions and (5) labels to mark messages for easy locating. In Indonesia, there are around 6 million users who have accessed Whatsapp Business every month since 2018. This is an opportunity for UMKM to develop their business.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Asmayanti
AU  - Agus Syam
AU  - Muhammad Alfa Sikar
AU  - Beche Bt Mamma
AU  - Sudarmi
AU  - Nurafni Oktaviyah
PY  - 2022
DA  - 2022/01/24
TI  - WhatsApp Business Application as a Digital Marketing Strategy of UMKM
BT  - Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021)
PB  - Atlantis Press
SP  - 112
EP  - 116
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220107.022
DO  - 10.2991/aebmr.k.220107.022
ID  - 2022
ER  -