Digitalist Literacy in Women’s Micro, Small, Medium Enterprises (UMKM) in the Midst of the Covid-19 Crisis: Conceptual Paper

DOI

10.2991/aebmr.k.220107.023How to use a DOI?

Keywords

digital literacy; women entrepreneurs (MSMEs); Covid-19

Abstract

This paper aims to understand and explore how women business owners in MSMEs who join participatory study groups and discussion groups know how to use and utilize social media and embrace digitalization during the crisis due to the Covid-19 pandemic to maintain business viability. Design / methodology / approach - Combining theoretical and practical knowledge perspectives from the results of previous research on groups of women entrepreneurs in small businesses, used to respond to the phenomenon of women entrepreneurs to be able to adapt to an increasingly digital business world, digital learning on the use of social media and digital skills continue to be developed. This study uses qualitative methods to increase understanding of how women entrepreneurs gain digital skills to keep up with the digital revolution. There are many ways to be able to keep up with changes in the business world, groups of women entrepreneurs in small businesses do it by practicing while learning, informal learning from various sources, and continuing to learn step by step is the path taken to continue to develop themselves. The results of this study provide a direction in order to stay alive and develop and win the competition in business, women business owners must continuously learn new knowledge and skills through the use of Participatory Action Research (PAR) and Focus Group Discussion (FGD) methods to be able to seize profit opportunities. From the aspect of using digital in running a business, especially to capture the potential for digitalization, the application of new knowledge and mastery of the means of connecting between producers and consumers must be owned by a group of women business owners, this is a choice of life or death.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Andi Widiawati
AU  - Idayanti Nursyamsi
AU  - Fauziah
AU  - Wahda
PY  - 2022
DA  - 2022/01/24
TI  - Digitalist Literacy in Women’s Micro, Small, Medium Enterprises (UMKM) in the Midst of the Covid-19 Crisis: Conceptual Paper
BT  - Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021)
PB  - Atlantis Press
SP  - 117
EP  - 123
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220107.023
DO  - 10.2991/aebmr.k.220107.023
ID  - Widiawati2022
ER  -