The Implementation of E-Commerce for Micro, Small and Medium Enterprises (MSMES) in Covid 19 Pandemic Era
- 10.2991/aebmr.k.220107.009How to use a DOI?
- E-commerce; Micro, Small, Medium Enterprise; Pandemic
The COVID-19 pandemic has had a huge impact on all sectors of people’s lives. One of the sectors that greatly affected was the economic sector. Micro, small, and medium enterprises are one part of the community’s economic activities that are trying to stay afloat, although not infrequently some are forced to go out of business. The use of electronic commerce is a step for SMEs to survive. This study uses qualitative methods with descriptive data analysis and is equipped with a literature study. The result shows that the technique of marketing products and services using e-commerce is a survival strategy for MSMEs during the pandemic.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Ihwana As’ad AU - Muhammad Alwi AU - Bestfy Anitasari AU - Alfry Aristo J Sinlae AU - Fresy Nugroho AU - Khairul Anwar PY - 2022 DA - 2022/01/24 TI - The Implementation of E-Commerce for Micro, Small and Medium Enterprises (MSMES) in Covid 19 Pandemic Era BT - Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021) PB - Atlantis Press SP - 42 EP - 45 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220107.009 DO - 10.2991/aebmr.k.220107.009 ID - As’ad2022 ER -