Proceedings of the 2014 International Conference on Social Science

Difference in Luxury Purchasing Motivation between Chinese and British

Authors
LiHua Wang, Qian Zhao
Corresponding Author
LiHua Wang
Available Online November 2014.
DOI
https://doi.org/10.2991/icss-14.2014.8How to use a DOI?
Keywords
Purchasing Motivations, Personal Motivation, Social Motivation.
Abstract
This research aims to find out the purchasing motivation of luxury in China and Britain, and the difference between them. Questionnaire for young people was used in this research to get the basic data in the two markets, and found that investment and reference group are new workable motivations in the two markets. This research found that British consumers have paid more attention to some social motivation, while Chinese pay more attention to some personal motivation, which is different with the former reviews.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Social Science (ICSS-14)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2014
ISBN
978-94-62520-39-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/icss-14.2014.8How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - LiHua Wang
AU  - Qian Zhao
PY  - 2014/11
DA  - 2014/11
TI  - Difference in Luxury Purchasing Motivation between Chinese and British
BT  - 2014 International Conference on Social Science (ICSS-14)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-14.2014.8
DO  - https://doi.org/10.2991/icss-14.2014.8
ID  - Wang2014/11
ER  -