Proceedings of the 2014 International Conference on Social Science

The cultural industry offers consumers entertainment products or services against a background of economic globalization. In the rapidly changing business environment, it is extremely important to maintain the survival and development of cultural industry through the application of business models. This...

The number of Fast-food restaurants increases dramatically in recent years due to the demands of customers. Almost every city holds McDonald’s, Sunway, Burger King, Pizza Hut, and Starbucks. Except these super popular fast-food restaurants, there are still some local small fast-food restaurants. When...

Considering about the rising market of global communication, Motorola is stumbling through a hard time in recent years and is still going downhill. Facing this problem, it is quite important to find why the company market share continually decrease What causes the poor performance It is necessary to...

The agglomeration degree of construction machinery industry is calculated based on the data of the gross value of industrial output of the machinery industrial from 2007 to 2010 using the location quotient index. The results show that the cluster of construction machinery industry has been basically...

This paper, with the domestic tourist market of Jiangsu Province as research object, revealed through tourist satisfaction indicator system the fact that the domestic tourist satisfaction at Jiangsu Province has not yet reached the level of satisfaction, and that difference existed in satisfaction between...

With the rapid progress of the society, economy, technology and rapid development of the information technology , knowledge economy, the social division is increasingly refinement and specialization, new technology and new mode of modernization is and has services from traditional way for the transformation...

The bank supervision in China promotes four instruments coming from Basel III standards announced from Basel committee. What effects will it have on Chinese commercial banks This paper develops models with a sample of 29 commercial banks in China by measuring risk averse with Z-score, and finds that:...

This research aims to find out the purchasing motivation of luxury in China and Britain, and the difference between them. Questionnaire for young people was used in this research to get the basic data in the two markets, and found that investment and reference group are new workable motivations in the...

Based on analysis framework of institutional approaches location theory, the paper discusses influence factors on the industrial location from the perspective of stakeholders in decision-making and behavior which includes firm production decision, local government policy and social elements of the supply...

With such research methods as referring to document literature and interviewing experts, this paper investigated the operation of large-scale sports events held in Shanghai, Beijing and Shenzhen and analyzed the financial supervision problems existed in government-sponsored large-scale sports events...

This paper explores the relationship between financial development and new urbanization development in urban agglomeration in the middle reaches of the Yangtze River. After the unit root test, co-integration test, and the panel data model establishing, some conclusions are figured out. The results show...

Based on the text of posing on the network forum, we establish a set of keyword dictionary to measure the long and short investors’ sentiment effectively, then we investigate the mutual relations between investor sentiment and the trading market through a Multivariable BEKK-GARCH model of abnormal long...

In occupational and organizational context, proactive behavior has attracted much attention over last decade. This study aims to examine how work-related risk influences the relationship between cognitive-trust in the supervisor and proactive behavior, using the data collected from 301 Chinese and 475...

By analyzing the most popular performance measurement systems, the paper develops a new high process-driven performance measurement system which measures the organizational performance from five perspectives: vision, customer, strategy, process and staff. The system suggests that the enterprise is controllable,...

Online Finance now in China has been dramatically progressed. The Online Finance has the functions like financial service, investment broker and electronic banking platform; meanwhile it has technical mobility, virtual transactions and strongly internet dependency. The regulation on the Online Finance...

Industrial structure restructuring is one of the main features that measure the development of national economy. Input-output analysis on industrial structure is a vital method to investigate industrial inner mechanism. Therefore, to restructure the industrial structure in Hubei Province, the input-output...

By improving the disadvantages of traditional DEMATEL method, this study proposes an identification model of influencing factors based on Entropy - DEMATEL algorithm. Then, take China as research example, this study selects 20 factors related to the interactive development between innovation and urbanization,...

As a key component to enhance competitiveness and gain sustainable advantage, innovation has become indispensable in the process of enterprise green marketing. The research analyzed factors that affect green marketing, considering that the government regulation, customer demand, enterprise abilities,...

This research aims to find out the purchasing motivations of luxury in China and Britain, and the difference between them using empirical analysis. Questionnaire for young people was used in this research to get the basic data in the two markets, and found 8 motivations: Quality/Hedonic, Self-gift Giving,...

Independent College is public private secondary college after the standard of ministry of education in 2003. Specifically, it means common colleges and universities above undergraduate course cooperate with the social organizations or individuals outside the state institutions, holding the undergraduate...

For modern business environment, distinct guidance of direction and images of environment are the basis of the occurrence and development of business behaviors. As the main carrier of recognition and behaviors, moving line expresses the process of business subjects’ and also shows the interaction between...

Is subliminal priming able to affect people’s choices and decision-making The prisoners’ dilemma is a canonical example of a game analyzed that shows why two individuals might not cooperate each other, even if it appears that it is in their best interest to do so. In the regular version of the prisoner's...

As a special group, the female migrant workers play a great role in China's economic and social development. This article carried out research on female migrant workers who came from different areas, different industries and different occupations though questionnaires and individual interviews, and analyzed...

The research of Li Na’s effect of the skill application in the Australia Open during 2013-2014 is analyzed by the means of literature analyzed and date statistic. The research through the statistical analysis of dynamic data on Li Na two Australian Open tennis technique, tactical index analysis, and...

Background: The commercial sexual behaviorual behavior maybe a high risk factor for STD/ HIV spread. To understand the commercial sexual behaviorual behavior and some potential influencing factors among migrants in Shanghai, Beijing, Chongqin, Chengdu, Shanxi and Hanzhou, we conducted this epidemiology...

In new era, there are theoretical and practical needs for non-profit organizations to participate in family services and supports in China. To guarantee the effect of social services, non-profit organizations should reinforce the construction of capabilities in professional services, internal governance,...

Poverty is a long-standing problem with the development of human society. We study on the dynamic effect of the urban poverty in Beijing in order to recognize the status of the poverty in Beijing, make further to eliminate poverty, and eventually to achieve the purpose of common prosperity. In this paper,...

On-road vehicle tests of three diesel trucks were conducted by a portable emission measurement system (PEMS) in Chengdu, China. SEMTECH-ECOSTAR provided by Sensors, Inc and MI2, an emissions measuring instrument powered by the Pegasor Particulate Sensor (PPS) were employed to detect gaseous and particle...

In the urban-rural dual structure, there is an obvious difference in terms of job between Chinese urban residents and mobile residents, thus causing well-being difference between the two. This paper makes a decomposition of well-being difference through using Appleton decomposition method. The result...

The bus station in Qinhuangdao city was re design, is to transfer ahumanized design concept, humanized design is the process of human transformation of the world has been seeking, is the highest stage of design development. The project to "city bus stop design"as the main line, to shape the city image...

Public facilities in the bicycle parking the bicycle parking rack on the availability of re innovation of some concepts,so as to improve the bicycle frame specification Parkfunction. frame specification Parkfunction. Project team through the bicycle parking framedesign, construction of public facilities,...

The economy relies heavily on resources in China, which is particularly evident in resource-based cities where the resources industry takes up a high proportion in economic structure. The local mining industry affects or determines all social and economic aspects of the area. Whether the mining industry...

At present, in many countries, sex education is no longer a resistance, criticism and sensitive issue of perversion, developed countries, such as the United States, Britain, Canada, provide appropriate sex education to teenagers, and has carried out many sex education and reproductive health services....

Objective: The aim of this research was to investigate the relationships of some physiological and psychological factors with one time injury or more than one time injuries among college freshmen students. Methods: 80 injured students (one time injury group) and 80 matched controls, 16 injured students...

We established a hierarchical employee well-being (EWB) model which scrutinized the structure of employee well-being and distinguished the concept of well-being from those of occupation gratification and job satisfaction. By establishing the model, the formation process of employee well-being is analyzed....

From the perspective of application-oriented talents’ cultivation at undergraduate level of higher education, the paper describes the connotation, proposes the approach and outlines the general view of cultivating application-oriented talents at undergraduate level of higher education. According to the...

Along with the decline of the natural population growth rate, the improvement of economic level and medical developments in our country, the average population life expectation is gradually extended. Thus aging problem has caused widespread attention. This paper mainly summarized the problems such as...

Family education for the healthy growth of teenagers start stage, in the life of a child plays a very important role, plays an important role in the growth of the youth, and their children's future and family happiness, and ethnic relations with the development of the country's rise and fall. This paper...

purpose to understand the Women PE teachers’ health condition, to offer the theory evidence for improving the Women PE teachers’ health condition, Promote the PE education work of college. Methods: questionnaire method, mathematics statistics, Documentary analysis. Results: We find that the Women PE...

All previous National Exhibitions of Fine Arts held after the new China founded were regarded as one of the spirit carriers to reflect the national interests, consistent with the ideological trend of the dominant culture and followed, and subject to the universal values of social culture and the natural...

Fabric products, with its characteristics like rich colors, diversified patterns and function of softening rigid space, have attracted great attention from designers. Meanwhile, quilting products, which is one variety of fabric products with a strong flavor of artistic, will result in favorable effects...

From the perspective of culture, this paper discusses the regional culture characteristics of urban element design, and points out that under the influence of regional culture, urban element design should respect and perpetuate the regional historic heritage and reflects the regional characteristics....

Interactive learning is a practical teaching theory, which is valuable to improve students’ comprehensive qualities. However, it is not widely adopted in Chinese higher education system for the lack of specific operative teaching methods. Through the analysis of concrete classroom teaching methods and...

Educating high qualified professional person is the vocational college goal, so called high qualified personnel is with professional knowledge, ability of getting used to society and accordingly ideas. It is much necessary to search for ways to talk about vocational college education function. The writer...

Teaching method of classroom in university is singleness nowadays. In order to improve students' autonomous learning ability and cultivate their cooperation spirit and innovative ability, self-help teaching method was used in classroom teaching of master's theoretic course. This paper introduce the characteristics,...

The course construction of adult education is an important link for improving the quality, and it is also the important points of adult education construction and reform. In the process of building curriculum group and professional brand, Adult education construction plays a important role. At the same...

Albert Einstein found that, for two particles coming from the same source, when the state of one changes, that of the other may change at the same time, no matter how far they are apart from each other. This superluminal phenomenon totally violates the special theory of relativity which says nothing’s...

This study explores the practice of Chinese leadership within a large Chinese State-Owned Enterprise (SOE). Seventy middle managers were asked to submit a hand-written Chinese-language “leadership story”, identifying a leader who they had experienced modeling “good leadership”, the specific behavior(s)...

In the era of knowledge economy, firms need to search outside to obtain strategic and complementary resources to innovate. However, existing research on open innovation mainly focuses on local knowledge search and ignores to answer the question that how firms search outside firm boundary. Based on the...

The Chinese people really value Kang Tou stone lions because they are auspicious animals in Chinese folk culture. This paper will analyze the distinctive national character and the regional folk culture features in order to reveal the Kang Tou stone lion as the cultural symbol about the quality of life.

In democratic revolution period Mao's ethical thought has experienced a historical evolution: world outlook evolved from ‘Sages Genesis’ to ‘People are creating the motive power of history’; outlook on life evolved from ‘Three Immortality’ state to ‘serve the people wholeheartedly’; values evolved from...

Language is a communication tool that can be used to express thoughts and emotions. At the same time, it is also a symbol system carrying various information. Therefore, formation and development of language has marks of different aspects of social life, reflecting a distinctive culture of a certain...

Chinese characteristic words are very important parts of the study on English. Chinese characteristic words stand for the words or phrases that are belonging to the Chinese culture or have no equivalents in English or other languages. In the process of diplomatic exchange, the influence of Chinese on...

Grammar learning and teaching has consistently been regarded as a crucial part in the domain of second language acquisition. However, notions upon effective approach to learning grammar have never reached agreement. The cultivation of a learner’s communicative competence is the ultimate goal of acquiring...

Physical education and health education have something in common in the purpose, both of which are to promote the physical and mental development of students. They also have something overlapped in the content, for both are to teach students knowledge and skills of sports and health. College sports have...

Movie trailers originate from the movies themselves. Although compared with the two-hour-long films, the trailers are insignificant. It takes certain skills to make moderate spoilers and sufficient gimmicks in this short period of time, while at the same time to hoist the audience appetite. Films are...

Strengthened the education of sports colleges students’ socialist core value, must give an adequate consideration of specialities in their major, to highlight the pertinence and timeliness of foster strategy, to return living world, via enhance the modernization of content and form , popularization of...

International scientific collaboration plays an important role in scientific research. Papers as the results of international scientific collaboration can show the participates of the institution in international scientific collaboration. This paper analyzes the international collaboration of University...

This paper demonstrates the policy and family socio-economic status factors impacts on the educational justice on children from the migrant worker families. It explores how the mass media can do to promote the educational justice on migrant children through the lens of Bronfenbrenner’s ecological models....

This paper researches the obstacles of the socialization of cultivating adolescent badminton athletes and the measurements by using methods of literature study, questionnaire survey and systematic analysis. Functions of the society and the market in the cultivation of the adolescent badminton athletes...

Since the 1980s, the concept of the knowledge economy and the new theory of economy growth had been proposed which made the science and technology playing more important role and status on economy growth, and it get people's highest attention[1]. In this paper, the new method has been proposed and the...

It has become a development trend to combine the modern information technology with the ideological and political theory teaching in college. In practice, many colleges have tried to use modern information technology to carry out ideological and political theory teaching and made significant achievements,...

With the gradual advance of China’s educational information process and vigorous development of modern educational technology, modern educational technology capability has become an important part of the professional quality of modern university teachers. Due to work-study conflicts, inadequate interaction...

The relationship between literature and history, since the ancient times are inseparable. Text pass freely between history and literature, good literature from different sides to describe history, let history get sublimation and spread in the literature. However, different authors according to their...

The validity theory is an effective criterion to measure the success of a test, playing an important role in College English Listening and Speaking Course. Tests for College English Listening and Speaking Course under the validity theory are more reasonable, scientific and efficient when the College...

This paper discusses the interaction between technology and society by referring to the concept “apparatgeist” (literally means “spirit of machines”) raised by Katz and Aakhus [1]. Based on a critical review of relevant social theories, this paper aims to explore the socio-logic in the technological...

Euphemism, as a common linguistic phenomenon in social communication, has being shining its unique lights to smoothen the effectiveness of people’s social communications. In this paper, the author will give a detailed explanation about the euphemisms in British TV drama Downton Abbey from the perspective...

Globalization is the most significant in today's society. Chinese traditional sports, as the Chinese excellent culture heritage treasures, inherits and develops Chinese sports culture. However, the survival and development of traditional sports in China are facing many new problems with the increasing...

Since the middle of the 20th century, science and technology to realize the combination of the close in the social production, science and technology in promoting the development of social productivity at the same time, a series of negative effects, hence on the social function of science and technology...

This paper is aimed to discuss the meaning of “white” in two poems: Design and Queen-Anne’s-lace written by Robert •Frost and William• Carlos •Williams respectively. The author finds the rich meaning of simple word in the interpretation of famous poems.

There are several common problems in English learning of the arts and P.E. students, such as their low-proficiency in English, unwillingness to learn, and even fear or dislike of English learning. But many of the problems have not drawn enough attention of teachers, as well as the society. As a public...

This paper discusses why William Blake entitled his one of his most important poems--America a prophecy. The author analyzes the issue from different aspects: the life story of William Blake, the social background and the image of Orc.

Using bibliometric method, from the nano patent application distributions, legal status, patent types, technology field distributions, inter-division conditions, etc., this paper does quantitative analysis on the nano patents applied in China in order to have an overview of the nano-technology development...

Conflicts of different types of rights have a lot of forms and are very complex. Firstly I review conflicts between the intellectual property rights with others, conflicts between property rights with others, conflicts between creditor rights and human rights, conflicts between personality rights and...

On March 5, 2014, Premier Li Keqiang submitted the government report deliberated by Twelfth Session, Second Meeting of the National People's Congress, which proposed “accelerate the development of Internet Finance, improve Internet Finance supervision and coordination mechanism, monitor the flow of foreign...

Social media now are very popular. Many people use them everywhere through mobile phones. One of the most important motives people using social media is for self-presentation. This study focuses on discussing the self-presentation tactics adolescents use in social media. The results show that adolescents...