Proceedings of the 2014 International Conference on Social Science

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76 articles

Marketing Research for Motorola Company

PingJun Lu, XiaoWen Huang
Considering about the rising market of global communication, Motorola is stumbling through a hard time in recent years and is still going downhill. Facing this problem, it is quite important to find why the company market share continually decrease What causes the poor performance It is necessary to...

Development Strategy and Political Suggestions of Utilizing Foreign Direct Investment in Modern Service Industries in Wuhan

Du Lv
With the rapid progress of the society, economy, technology and rapid development of the information technology , knowledge economy, the social division is increasingly refinement and specialization, new technology and new mode of modernization is and has services from traditional way for the transformation...

How Does Hubei Province Restructure Its Industrial Structure

GuiZhi Ba, Han Wang
Industrial structure restructuring is one of the main features that measure the development of national economy. Input-output analysis on industrial structure is a vital method to investigate industrial inner mechanism. Therefore, to restructure the industrial structure in Hubei Province, the input-output...

Analysis on the Restrictive Factors and Countermeasures to Enhance the Quality of Female Migrant Workers

SuFen Jiang
As a special group, the female migrant workers play a great role in China's economic and social development. This article carried out research on female migrant workers who came from different areas, different industries and different occupations though questionnaires and individual interviews, and analyzed...

Practice does not Make Perfect in Learning Grammar

SiJia Xue
Grammar learning and teaching has consistently been regarded as a crucial part in the domain of second language acquisition. However, notions upon effective approach to learning grammar have never reached agreement. The cultivation of a learner’s communicative competence is the ultimate goal of acquiring...

Research on the Editing of Film Trailer in the Perspective of Large Data

YanQiu Tong, QiHua Ren
Movie trailers originate from the movies themselves. Although compared with the two-hour-long films, the trailers are insignificant. It takes certain skills to make moderate spoilers and sufficient gimmicks in this short period of time, while at the same time to hoist the audience appetite. Films are...

Analyses of International Scientific Collaboration in China University—Taking University of Electronic Science and Technology of China as an Exmaple

Yang Wen
International scientific collaboration plays an important role in scientific research. Papers as the results of international scientific collaboration can show the participates of the institution in international scientific collaboration. This paper analyzes the international collaboration of University...

Study on the Effect of Modern Information Technology for the Ideological and Political Theory Course Teaching

ZhiYe Zhao, HuaHua Cui
It has become a development trend to combine the modern information technology with the ideological and political theory teaching in college. In practice, many colleges have tried to use modern information technology to carry out ideological and political theory teaching and made significant achievements,...

A Semantic Study of Euphemism in British TV Drama Downton Abbey(1st season)

XiaoWei Li, ZhiHong Lu
Euphemism, as a common linguistic phenomenon in social communication, has being shining its unique lights to smoothen the effectiveness of people’s social communications. In this paper, the author will give a detailed explanation about the euphemisms in British TV drama Downton Abbey from the perspective...

The Challenge for the National Traditional Sports in China Under the Background of Globalization

XiaoFeng Hu
Globalization is the most significant in today's society. Chinese traditional sports, as the Chinese excellent culture heritage treasures, inherits and develops Chinese sports culture. However, the survival and development of traditional sports in China are facing many new problems with the increasing...

On the Application-oriented Talents’ Cultivation at Undergraduate Level of Higher Education

KeKe Liu
From the perspective of application-oriented talents’ cultivation at undergraduate level of higher education, the paper describes the connotation, proposes the approach and outlines the general view of cultivating application-oriented talents at undergraduate level of higher education. According to the...

The Influence of Family Education on the Healthy Growth of Teenagers

Zhen Wu
Family education for the healthy growth of teenagers start stage, in the life of a child plays a very important role, plays an important role in the growth of the youth, and their children's future and family happiness, and ethnic relations with the development of the country's rise and fall. This paper...

The Investigation and Analysis on Women PE Teachers’ Health in Colleges and Universities

JianWen Yao
purpose to understand the Women PE teachers’ health condition, to offer the theory evidence for improving the Women PE teachers’ health condition, Promote the PE education work of college. Methods: questionnaire method, mathematics statistics, Documentary analysis. Results: We find that the Women PE...

Analysis on Structure of National Exhibitions of Fine Arts from 1949

GuangZhi Fang
All previous National Exhibitions of Fine Arts held after the new China founded were regarded as one of the spirit carriers to reflect the national interests, consistent with the ideological trend of the dominant culture and followed, and subject to the universal values of social culture and the natural...

Tourist Satisfaction Based Marketing Research for Domestic Tourist Market of Jiangsu Province

LiJiao Jin, Wei Tu
This paper, with the domestic tourist market of Jiangsu Province as research object, revealed through tourist satisfaction indicator system the fact that the domestic tourist satisfaction at Jiangsu Province has not yet reached the level of satisfaction, and that difference existed in satisfaction between...

A Study on Relationship between Financial Development and New Urbanization--Evidence from Urban Agglomeration in the Middle Reaches of the Yangtze River

HaoYang Xu
This paper explores the relationship between financial development and new urbanization development in urban agglomeration in the middle reaches of the Yangtze River. After the unit root test, co-integration test, and the panel data model establishing, some conclusions are figured out. The results show...

The Moderating Effect of Work-Related Risk on the Relationship between Cognitive-trust in Supervisor and Proactive Behavior

Pei Liu, WanFen Guo
In occupational and organizational context, proactive behavior has attracted much attention over last decade. This study aims to examine how work-related risk influences the relationship between cognitive-trust in the supervisor and proactive behavior, using the data collected from 301 Chinese and 475...

Empirical Analysis of the Difference of the Luxury Consumption Motivations between Chinese and British

LiHua Wang, Qian Zhao
This research aims to find out the purchasing motivations of luxury in China and Britain, and the difference between them using empirical analysis. Questionnaire for young people was used in this research to get the basic data in the two markets, and found 8 motivations: Quality/Hedonic, Self-gift Giving,...

The Demand for Moving Line Analysis to Commercial Space Environment

Shan Yin, JiChun Li
For modern business environment, distinct guidance of direction and images of environment are the basis of the occurrence and development of business behaviors. As the main carrier of recognition and behaviors, moving line expresses the process of business subjects’ and also shows the interaction between...

On Paths for Non-Profit Organizations Participating in Family Services and Supports in China

Le Pei
In new era, there are theoretical and practical needs for non-profit organizations to participate in family services and supports in China. To guarantee the effect of social services, non-profit organizations should reinforce the construction of capabilities in professional services, internal governance,...

The Exploration about English Teaching Methods toward Arts and P.E. Majors in Colleges and Universities

Shuang Wang
There are several common problems in English learning of the arts and P.E. students, such as their low-proficiency in English, unwillingness to learn, and even fear or dislike of English learning. But many of the problems have not drawn enough attention of teachers, as well as the society. As a public...

America, a revolutionary prophecy

ZhanJun Zhang
This paper discusses why William Blake entitled his one of his most important poems--America a prophecy. The author analyzes the issue from different aspects: the life story of William Blake, the social background and the image of Orc.

Bibliometric Analysis Of Patent Literature Based On Nano-technology Classifications

Ning Ma, ZhengBin Chang
Using bibliometric method, from the nano patent application distributions, legal status, patent types, technology field distributions, inter-division conditions, etc., this paper does quantitative analysis on the nano patents applied in China in order to have an overview of the nano-technology development...

Self-presentation Tactics in Social Media

HanYun Huang
Social media now are very popular. Many people use them everywhere through mobile phones. One of the most important motives people using social media is for self-presentation. This study focuses on discussing the self-presentation tactics adolescents use in social media. The results show that adolescents...

Analysis on Well-being Difference in Terms of Job Type between Chinese Urban Residents and Mobile Residents

XinYi Zhang
In the urban-rural dual structure, there is an obvious difference in terms of job between Chinese urban residents and mobile residents, thus causing well-being difference between the two. This paper makes a decomposition of well-being difference through using Appleton decomposition method. The result...

Establishment of Assessment Indicator System of Sustainable Development in Mining Industry and Evaluation of Pilot Project

LianRong Zhao, Wei Chen
The economy relies heavily on resources in China, which is particularly evident in resource-based cities where the resources industry takes up a high proportion in economic structure. The local mining industry affects or determines all social and economic aspects of the area. Whether the mining industry...

Operation Models of Interactive Learning

MuYan Huang, YongZhi Liu
Interactive learning is a practical teaching theory, which is valuable to improve students’ comprehensive qualities. However, it is not widely adopted in Chinese higher education system for the lack of specific operative teaching methods. Through the analysis of concrete classroom teaching methods and...

Research on High Quality Course Construction of Human Resource Management

HaiLiang Ma, WenQin Li, MengGe Li
The course construction of adult education is an important link for improving the quality, and it is also the important points of adult education construction and reform. In the process of building curriculum group and professional brand, Adult education construction plays a important role. At the same...

Themes in “Good Leadership”: An Analysis of Personal Stories of Inspiration from the Daqing Oil Field

Michael Miles, Nancy Jenster, Mundeep Gill
This study explores the practice of Chinese leadership within a large Chinese State-Owned Enterprise (SOE). Seventy middle managers were asked to submit a hand-written Chinese-language “leadership story”, identifying a leader who they had experienced modeling “good leadership”, the specific behavior(s)...

Folk Culture of Kang Tou Stone Lions of China

Jing Zhang
The Chinese people really value Kang Tou stone lions because they are auspicious animals in Chinese folk culture. This paper will analyze the distinctive national character and the regional folk culture features in order to reveal the Kang Tou stone lion as the cultural symbol about the quality of life.

Socialization———New Choice of Cultivating Adolescent Badminton Athletes in Sichuan Province

MingMin Kong, Qing Liu, Ning Que, ShangWei Nie
This paper researches the obstacles of the socialization of cultivating adolescent badminton athletes and the measurements by using methods of literature study, questionnaire survey and systematic analysis. Functions of the society and the market in the cultivation of the adolescent badminton athletes...

Research on Calculating and Analyzing the Contribution Rate of Science and Technology Progress

Jie Liu, PingPing Tang, YiYuan Hu
Since the 1980s, the concept of the knowledge economy and the new theory of economy growth had been proposed which made the science and technology playing more important role and status on economy growth, and it get people's highest attention[1]. In this paper, the new method has been proposed and the...

The Rise of Apparatgeist and Its Implication for Media Convergence

Chen Li
This paper discusses the interaction between technology and society by referring to the concept “apparatgeist” (literally means “spirit of machines”) raised by Katz and Aakhus [1]. Based on a critical review of relevant social theories, this paper aims to explore the socio-logic in the technological...

Ethical Thinking of the Development of Science and Technology

QiaoLin Jiang
Since the middle of the 20th century, science and technology to realize the combination of the close in the social production, science and technology in promoting the development of social productivity at the same time, a series of negative effects, hence on the social function of science and technology...

Two Meanings of “white”------on Robert •Frost’s Design and William •Carlos •Williams’ Queen-Anne’s-lace

ZhanJun Jiang
This paper is aimed to discuss the meaning of “white” in two poems: Design and Queen-Anne’s-lace written by Robert •Frost and William• Carlos •Williams respectively. The author finds the rich meaning of simple word in the interpretation of famous poems.

Constructing Financial Supervision Mechanism for Government-sponsored Large-scale Sports Events

YiQi Song
With such research methods as referring to document literature and interviewing experts, this paper investigated the operation of large-scale sports events held in Shanghai, Beijing and Shenzhen and analyzed the financial supervision problems existed in government-sponsored large-scale sports events...

The Dynamic Analysis on Li Na’s Winning Technical Index in Australian Open form 2013 to 2014

GuoHao Chen, KaiQiang Guo
The research of Li Na’s effect of the skill application in the Australia Open during 2013-2014 is analyzed by the means of literature analyzed and date statistic. The research through the statistical analysis of dynamic data on Li Na two Australian Open tennis technique, tactical index analysis, and...

Study on the Commercial Sexual Behavior among Migrants in China

JunQing Wu, YuYan Li, YiRan Li, ChuanNing Yu
Background: The commercial sexual behaviorual behavior maybe a high risk factor for STD/ HIV spread. To understand the commercial sexual behaviorual behavior and some potential influencing factors among migrants in Shanghai, Beijing, Chongqin, Chengdu, Shanxi and Hanzhou, we conducted this epidemiology...

Dynamic Decomposition of the Urban Poverty Variation in Beijing

HongMei Li, YueYing Zhang
Poverty is a long-standing problem with the development of human society. We study on the dynamic effect of the urban poverty in Beijing in order to recognize the status of the poverty in Beijing, make further to eliminate poverty, and eventually to achieve the purpose of common prosperity. In this paper,...

Image design and promotion of city bus station -- Taking Qinhuangdao city as an example

Chao Zhao, Weixi Zhang, Dong Zeng
The bus station in Qinhuangdao city was re design, is to transfer ahumanized design concept, humanized design is the process of human transformation of the world has been seeking, is the highest stage of design development. The project to "city bus stop design"as the main line, to shape the city image...

The Research on Urban Element Design Under the Influence of Regional Culture

Yang Guo, JiChun Li
From the perspective of culture, this paper discusses the regional culture characteristics of urban element design, and points out that under the influence of regional culture, urban element design should respect and perpetuate the regional historic heritage and reflects the regional characteristics....

Thinking about Ecological and Culture Education in College Take example of Guangxi Eco-engineering Vocational and Technology College

LiNa Li, WenBang Wei, JiaCheng An
Educating high qualified professional person is the vocational college goal, so called high qualified personnel is with professional knowledge, ability of getting used to society and accordingly ideas. It is much necessary to search for ways to talk about vocational college education function. The writer...

Research of Self-help Teaching Method in the Classroom Teaching of Theoretic Course

Ke Zeng, YiRan Li, XuDong Wan, YanPing Cui, HongBin Xu
Teaching method of classroom in university is singleness nowadays. In order to improve students' autonomous learning ability and cultivate their cooperation spirit and innovative ability, self-help teaching method was used in classroom teaching of master's theoretic course. This paper introduce the characteristics,...

An Interpretation of Quantum Entanglement and the Nature of the Universe

JunSteed Huang, JiaminMoran Huang, GuangQian Lu
Albert Einstein found that, for two particles coming from the same source, when the state of one changes, that of the other may change at the same time, no matter how far they are apart from each other. This superluminal phenomenon totally violates the special theory of relativity which says nothing’s...

Influence of Christianity on English

LiLi Zhang
Language is a communication tool that can be used to express thoughts and emotions. At the same time, it is also a symbol system carrying various information. Therefore, formation and development of language has marks of different aspects of social life, reflecting a distinctive culture of a certain...

Exploration and Analysis of Health Education in College Physical Education

YiQi Song, YiFei Ouyang
Physical education and health education have something in common in the purpose, both of which are to promote the physical and mental development of students. They also have something overlapped in the content, for both are to teach students knowledge and skills of sports and health. College sports have...

Inheriting the Sublimation and Transmutation——Analysis of the Relationship between History and Literature

Yu Ji
The relationship between literature and history, since the ancient times are inseparable. Text pass freely between history and literature, good literature from different sides to describe history, let history get sublimation and spread in the literature. However, different authors according to their...

Review on Conflicts of Different Types of Rights

XiaoYu Wang
Conflicts of different types of rights have a lot of forms and are very complex. Firstly I review conflicts between the intellectual property rights with others, conflicts between property rights with others, conflicts between creditor rights and human rights, conflicts between personality rights and...

Reflection on Chinese Cultural Industry Business Model Innovation Utilizing the Zhao Benshan Model

Yu Liao
The cultural industry offers consumers entertainment products or services against a background of economic globalization. In the rapidly changing business environment, it is extremely important to maintain the survival and development of cultural industry through the application of business models. This...

Difference in Luxury Purchasing Motivation between Chinese and British

LiHua Wang, Qian Zhao
This research aims to find out the purchasing motivation of luxury in China and Britain, and the difference between them. Questionnaire for young people was used in this research to get the basic data in the two markets, and found that investment and reference group are new workable motivations in the...